{"id":81,"date":"2023-11-17T03:34:00","date_gmt":"2023-11-17T02:34:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=81"},"modified":"2023-11-20T10:49:09","modified_gmt":"2023-11-20T09:49:09","slug":"audit-checklists","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/audit-checklists","title":{"rendered":"audit checklists…"},"content":{"rendered":"\n

Ever needed to perform a Google Ads audit?<\/p>\n\n\n\n

Chances are, like me, you’ve googled for hours, trying to find free (or paid) checklists of all the things you can (easily!) check in a Google Ads account.<\/p>\n\n\n\n

Google promptly presented some shitty blog posts from agency websites, mediocre articles from SEJ and SEL and the likes, and with a little bit of luck, a Google Sheet or\u00a0Reddit post<\/a>\u00a0that actually had something interesting to say.<\/p>\n\n\n\n

The problem with audit checklists is, they are almost always:
1 – outdated
2 – irrelevant for _your_ account (what lead gen advertiser has ever heard of GMC?!)
3 – too generic\u00a0
4 – all of the above<\/p>\n\n\n\n

So you end up creating your own checklist.<\/p>\n\n\n\n

Which is a LOT of work.<\/p>\n\n\n\n

BUT it IS worth it!

Both for prospecting (new clients) and quality assurance (retention). And efficiency (wasted ad spend). And education (team members). And…<\/p>\n\n\n\n

Over the last 10+ years, I’ve created my own list with over 500 different items to ‘check’.<\/p>\n\n\n\n

These checks range from simple things like ‘Display expansion disabled on search campaigns?’ to hard things like ‘Do the bid strategies align with short-term and long-term objectives?’ (how the hell do you “check” the latter?! please teach me).<\/p>\n\n\n\n

And with each and every new audit, I challenge myself to add at least 5 new checks to the list.

My biggest learning:<\/strong> having your own unique audit checklist(s) creates unique value. That list will enable you to create unique actionable insights for your boss\/client\/prospect, with relatively little effort.<\/p>\n\n\n\n

Today is the best day to get started on your own Google Ads Audit Checklist, and here’s our friend Ed Leake to help you get started:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

PS:<\/strong><\/p>\n\n\n\n

Ed actually has over\u00a0400 practices in his PPC Framework that you can transform into your unique checklist<\/strong>. They are part of the God Tier Ads Framework. <\/p>\n\n\n\n

If you want to simplify account management, take back control, and improve results (or your money back) -> sign up for Ed’s\u00a0God Tier Ads<\/a>.<\/p>\n\n\n\n

Use my discount code “NILS100” at checkout for $100 off.<\/strong>\u00a0Pay once, get lifetime access to everything.<\/p>\n\n\n\n

I\u2019d still share these tips without the kickback…Ed’s pro tips have made me way more money than I\u2019ll ever see from commissions, but a few extra bucks is nice!<\/p>\n\n\n\n

Here’s the link again:\u00a0https:\/\/app.godtierads.com\/gta-bonus-bundle\/apnnu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ever needed to perform a Google Ads audit? Chances are, like me, you’ve googled for hours, trying to find free (or paid) checklists of all the things you can (easily!) check in a Google Ads account. 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