{"id":804,"date":"2021-06-22T22:34:00","date_gmt":"2021-06-22T20:34:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=804"},"modified":"2024-05-24T11:51:22","modified_gmt":"2024-05-24T09:51:22","slug":"do-you-sell-24-7-support","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/do-you-sell-24-7-support","title":{"rendered":"Do you sell 24\/7 support?"},"content":{"rendered":"\n

One of my coaching clients is an agency that is trying to double its number of clients without growing headcount.<\/p>\n\n\n\n

A part of their efforts to grow the business was hiring an aggressive salesperson. <\/p>\n\n\n\n

Today, we got on a call to discuss his sales pitch. Here’s what he told me:<\/p>\n\n\n\n

\n

“One of the things I tell the prospect is that we keep the campaigns running 24\/7 since the ads run 24\/7.” <\/p>\n<\/blockquote>\n\n\n\n

The way he brought it up sort of implied that the agency employees are running 24\/7 as well.<\/p>\n\n\n\n

I recommended he not talk to any prospect again until our copy of R2-D2 is finished.<\/p>\n\n\n\n

Here’s the thing: you can’t scale your PPC business without setting the right expectations. You can’t scale results without communicating relevant and reasonable targets.<\/strong><\/p>\n\n\n\n

24\/7 support isn’t one of them. (Go tell your sales reps!)<\/p>\n\n\n\n

If anything, scaling is all about managing the right expectations.<\/p>\n\n\n\n

– Nils<\/p>\n","protected":false},"excerpt":{"rendered":"

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