{"id":802,"date":"2021-06-28T20:51:00","date_gmt":"2021-06-28T18:51:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=802"},"modified":"2024-05-24T11:26:11","modified_gmt":"2024-05-24T09:26:11","slug":"value-your-click","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/value-your-click","title":{"rendered":"Value your click"},"content":{"rendered":"\n

You Pay Per Click.<\/p>\n\n\n\n

Your click costs $1 on average.<\/p>\n\n\n\n

Convert that click into a lead, and it is worth $50.<\/p>\n\n\n\n

Make that lead into a sale, and it is worth $500.<\/p>\n\n\n\n

Turn the sale into a lifetime customer, and it is worth $5,000.<\/p>\n\n\n\n

Here’s the thing:<\/strong> the value of your PPC efforts is determined by what you can make out of that click.<\/p>\n\n\n\n

Value your click.<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

PS: Are you already tracking lifetime value? If so, hit reply — I would love to learn how you do it.<\/p>\n","protected":false},"excerpt":{"rendered":"

You Pay Per Click. Your click costs $1 on average. Convert that click into a lead, and it is worth $50. Make that lead into a sale, and it is worth $500. Turn the sale into a lifetime customer, and it is worth $5,000. Here’s the thing: the value of your PPC efforts is determined … Continue reading “Value your click”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-802","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nValue your click - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/value-your-click\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Value your click - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"You Pay Per Click. Your click costs $1 on average. 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