{"id":771,"date":"2022-01-06T00:35:00","date_gmt":"2022-01-05T23:35:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=771"},"modified":"2024-05-23T11:18:08","modified_gmt":"2024-05-23T09:18:08","slug":"how-much-time-do-you-spend-thinking-about-your-google-ads-account","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/how-much-time-do-you-spend-thinking-about-your-google-ads-account","title":{"rendered":"How much time do you spend thinking about your Google Ads account?"},"content":{"rendered":"\n

One of the perks of running a remote PPC business is you get to work from any location at any time you want.<\/p>\n\n\n\n

Currently, I am in the Caribbean, escaping Europe’s lockdowns.<\/p>\n\n\n\n

Every morning, I go swimming in the turquoise blue water of the sea in front of the house.<\/p>\n\n\n\n

While swimming, I like to watch the fish and think about how I can improve the performance of my Google Ads accounts.\u00a0(Jeez, is that really me?! Yep, I am afraid so…)<\/p>\n\n\n\n

When I have an idea, I’ll memorize it using this\u00a0memory trick.<\/a><\/p>\n\n\n\n

Many of the best optimizations in my Google Ads accounts have come from this habit of thinking <\/em>about my accounts.<\/p>\n\n\n\n

Here’s the thing:<\/strong> no one will ever know your Google Ads accounts as well as you yourself know the ones you set up yourself and manage every day\/week.<\/p>\n\n\n\n

Outside advisors and tools (like a consultant or an audit tool) can provide some new insights, but you, dear reader, are the person who best knows your accounts.<\/p>\n\n\n\n

And because you’re the person who best knows your account, it’s good to spend time\u00a0thinking\u00a0about\u00a0<\/em>your account (as opposed to be\u00a0working in<\/em>\u00a0your account):<\/p>\n\n\n\n