{"id":754,"date":"2024-05-17T00:10:00","date_gmt":"2024-05-16T22:10:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=754"},"modified":"2024-05-20T10:56:16","modified_gmt":"2024-05-20T08:56:16","slug":"explicit-needs-implicit-desires","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/explicit-needs-implicit-desires","title":{"rendered":"explicit needs, implicit desires"},"content":{"rendered":"\n

Yesterday, I wrote about the “three words for maximum PPC growth”: Maximise Relevant Impressions<\/em><\/p>\n\n\n\n

Many of you responded with a question:<\/p>\n\n\n\n

\n

“Hey Nils, what do you consider a <\/em>relevant impression?”<\/em><\/p>\n<\/blockquote>\n\n\n\n

My take on relevance is this: your ad impression should address (A) an explicit need, or (B) an implicit desire.<\/p>\n\n\n\n

The best ads do both.<\/p>\n\n\n\n

Here’s an example:<\/p>\n\n\n\n

user query = “cheap VPN provider”<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

– Nils<\/p>\n\n\n\n

PS:<\/strong><\/p>\n\n\n\n

This example is taken from the PDF ’23 Pillars of Great Ad Copy’. It’s a playbook to get more clicks and conversions from relevant<\/em> ads. The PDF is part of GTA.<\/p>\n\n\n\n

If you want to simplify account management, take back control, and improve results (or get your money back) -> sign up for Ed’s\u00a0God Tier Ads<\/a>. \u00a0\u00a0<\/p>\n\n\n\n

Use my discount code “NILS100” at checkout for $100 off. Pay once, get lifetime access to everything.<\/p>\n\n\n\n

I\u2019d still share these tips without the kickback… Ed’s pro tips have made me way more money than I\u2019ll ever see from commissions, but a few extra bucks is nice!<\/p>\n\n\n\n

Here’s the link again:\u00a0https:\/\/app.godtierads.com\/gta-bonus-bundle\/apnnu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday, I wrote about the “three words for maximum PPC growth”: Maximise Relevant Impressions Many of you responded with a question: “Hey Nils, what do you consider a relevant impression?” My take on relevance is this: your ad impression should address (A) an explicit need, or (B) an implicit desire. The best ads do both. … Continue reading “explicit needs, implicit desires”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-754","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nexplicit needs, implicit desires - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/explicit-needs-implicit-desires\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"explicit needs, implicit desires - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Yesterday, I wrote about the “three words for maximum PPC growth”: Maximise Relevant Impressions Many of you responded with a question: “Hey Nils, what do you consider a relevant impression?” My take on relevance is this: your ad impression should address (A) an explicit need, or (B) an implicit desire. 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