{"id":748,"date":"2021-08-30T19:48:00","date_gmt":"2021-08-30T17:48:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=748"},"modified":"2024-05-08T11:50:59","modified_gmt":"2024-05-08T09:50:59","slug":"are-you-running-enough-experiments","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/are-you-running-enough-experiments","title":{"rendered":"Are you running enough experiments?"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cIf you always do what you always did, you\u2019ll always get what you always got.&#8221;<\/em><\/p>\n<cite>Henry Ford<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">How many experiments are you running in your accounts?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No, seriously. I want to know.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With all the changes in the Google Ads platform, we can&#8217;t permit ourselves to not be testing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ask yourself: what experiment can I come up with that would validate\/falsify the value of X?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insert any of these: switch to pure broad match, Hagakure structure, 20% change in tROAS or tCPA setting, adding one more RSA to every ad group, add custom intent audiences&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIf you always do what you always did, you\u2019ll always get what you always got.&#8221; Henry Ford How many experiments are you running in your accounts? No, seriously. I want to know. With all the changes in the Google Ads platform, we can&#8217;t permit ourselves to not be testing. Ask yourself: what experiment can I &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/are-you-running-enough-experiments\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Are you running enough experiments?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-748","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are you running enough experiments? - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/are-you-running-enough-experiments\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you running enough experiments? - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"\u201cIf you always do what you always did, you\u2019ll always get what you always got.&#8221; Henry Ford How many experiments are you running in your accounts? 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