{"id":687,"date":"2024-05-03T00:15:00","date_gmt":"2024-05-02T22:15:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=687"},"modified":"2024-05-06T09:29:32","modified_gmt":"2024-05-06T07:29:32","slug":"landing-pages-and-benefits","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/landing-pages-and-benefits","title":{"rendered":"landing pages and benefits"},"content":{"rendered":"\n

Quick question: how many persons are involved in B2B buying decisions?<\/p>\n\n\n\n

Quick answer: according to Google and ChatGPT, the typical buying group for a complex B2B solution involves 6-10 decision-makers.<\/p>\n\n\n\n

10(!) decision makers…<\/p>\n\n\n\n

That is a lot of convincing to be done.<\/p>\n\n\n\n

If you are selling products or services via your website, that means your landers have some convincing to do.<\/p>\n\n\n\n

In fact, this was one of the eye-openers for me from Ed Leake’s Landing Page Checklist Template: include benefits for all the persona \/ decision-makers involved in the sale process.<\/strong><\/p>\n\n\n\n

Here’s a screenshot of what that checklist looks like: <\/p>\n\n\n\n

\"\"
(click image to enlarge)<\/figcaption><\/figure>\n\n\n\n

– Nils<\/p>\n\n\n\n

PS:<\/strong><\/p>\n\n\n\n

If you join God Tier Ads, you will get access to multiple checklists like the one above that will help you set up and manage your Google Ads accounts.<\/p>\n\n\n\n

If you want to simplify account management, take back control, and improve results (or get your money back):\u00a0sign up for Ed’s God Tier Ads<\/a>.<\/p>\n\n\n\n

Use my discount code “NILS100” at checkout for $100 off. Pay once, get lifetime access to everything.<\/p>\n\n\n\n

I\u2019d still share these tips without the kickback. Ed’s pro tips have made me way more money than I\u2019ll ever see from commissions, but a few extra bucks is nice!<\/p>\n\n\n\n

Here’s the link again:\u00a0https:\/\/app.godtierads.com\/gta-bonus-bundle\/apnnu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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