{"id":67,"date":"2024-10-30T22:04:00","date_gmt":"2024-10-30T21:04:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=67"},"modified":"2024-11-14T09:59:04","modified_gmt":"2024-11-14T08:59:04","slug":"does-it-make-sense-to-add-bid-adjustments-to-smart-bidding-campaigns","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/does-it-make-sense-to-add-bid-adjustments-to-smart-bidding-campaigns","title":{"rendered":"\u201cDoes it make sense to add bid adjustments to smart bidding campaigns?\u201d"},"content":{"rendered":"\n

Here’s a question that pops up a lot:<\/p>\n\n\n\n

“Does it make sense to add bid adjustments to smart bidding campaigns?”<\/p>\n\n\n\n

Short answer: No. Almost never.<\/p>\n\n\n\n

Longer answer: It depends.<\/p>\n\n\n\n

Here’s a table that summarizes when bid adjustments CAN be added:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

And here’s what Google has to say:<\/p>\n\n\n\n

\n

“If you are using Smart Bidding strategies, powered by Google AI, including Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value, you don\u2019t need to make manual bid adjustments since those strategies automatically set bids to optimize for the conversion goal specified by the customer.\u00a0<\/em><\/p>\n\n\n\n

If you make a manual bid adjustment to your automated Smart Bidding strategy, it won\u2019t be supported.<\/em><\/p>\n\n\n\n

Device bid adjustments for Target CPA allows you to modify the value of your CPA target, rather than the bids themselves.<\/em>“<\/p>\n<\/blockquote>\n\n\n\n

Source: https:\/\/support.google.com\/google-ads\/answer\/2732132?hl=en <\/a><\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a question that pops up a lot: “Does it make sense to add bid adjustments to smart bidding campaigns?” Short answer: No. Almost never. Longer answer: It depends. Here’s a table that summarizes when bid adjustments CAN be added: And here’s what Google has to say: “If you are using Smart Bidding strategies, powered … Continue reading “\u201cDoes it make sense to add bid adjustments to smart bidding campaigns?\u201d”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-67","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\n\u201cDoes it make sense to add bid adjustments to smart bidding campaigns?\u201d - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/does-it-make-sense-to-add-bid-adjustments-to-smart-bidding-campaigns\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cDoes it make sense to add bid adjustments to smart bidding campaigns?\u201d - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Here’s a question that pops up a lot: “Does it make sense to add bid adjustments to smart bidding campaigns?” Short answer: No. Almost never. 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