{"id":667,"date":"2022-01-18T22:47:00","date_gmt":"2022-01-18T21:47:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=667"},"modified":"2024-05-01T11:08:54","modified_gmt":"2024-05-01T09:08:54","slug":"do-you-want-to-know-where-your-ads-show-in-performance-max-campaigns","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-know-where-your-ads-show-in-performance-max-campaigns","title":{"rendered":"Do you want to know where your ads show in Performance Max campaigns?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Do you want to know <em>where<\/em> your ads show in Performance Max campaigns?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you are probably already aware, Performance Max is a new campaign type that shows your ads on all of Google\u2019s networks: Google Search, Google Shopping, Google Display Network (GDN), Google Discover (Newsfeed), YouTube, Gmail, and Maps.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I am still experimenting with this new campaign type, but here&#8217;s an early lesson I think is worth sharing:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You can create placement reports for your Performance Max campaigns that show where your ads are shown!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SOURCE:\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/11465047?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.google.com\/google-ads\/answer\/11465047?hl=en<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In theory, you could use that information to exclude BAD placements at the account level (like we do with Smart Shopping) to prevent wasted ad spend on sites like parked domains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The great PPC Kirk shows us just how to do this here:\u00a0<a href=\"https:\/\/zatomarketing.com\/blog\/how-to-exclude-placements-in-google-smart-shopping-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/zatomarketing.com\/blog\/how-to-exclude-placements-in-google-smart-shopping-campaigns<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s test if this works for your Performance Max campaigns?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PS: If you are experimenting with Perf Max campaigns, please let me know. I would like to create a small community of PPC freaks that are on the fringe of testing this new campaign type.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to know where your ads show in Performance Max campaigns? As you are probably already aware, Performance Max is a new campaign type that shows your ads on all of Google\u2019s networks: Google Search, Google Shopping, Google Display Network (GDN), Google Discover (Newsfeed), YouTube, Gmail, and Maps.&nbsp; I am still experimenting with &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-know-where-your-ads-show-in-performance-max-campaigns\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Do you want to know where your ads show in Performance Max campaigns?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-667","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do you want to know where your ads show in Performance Max campaigns? - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-know-where-your-ads-show-in-performance-max-campaigns\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do you want to know where your ads show in Performance Max campaigns? - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Do you want to know where your ads show in Performance Max campaigns? As you are probably already aware, Performance Max is a new campaign type that shows your ads on all of Google\u2019s networks: Google Search, Google Shopping, Google Display Network (GDN), Google Discover (Newsfeed), YouTube, Gmail, and Maps.&nbsp; I am still experimenting with &hellip; Continue reading &quot;Do you want to know where your ads show in Performance Max campaigns?&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-know-where-your-ads-show-in-performance-max-campaigns\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T21:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T09:08:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_GreenBG_SQUARE_200x186.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"186\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-know-where-your-ads-show-in-performance-max-campaigns#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-know-where-your-ads-show-in-performance-max-campaigns\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"Do you want to know where your ads show in Performance Max campaigns?\",\"datePublished\":\"2022-01-18T21:47:00+00:00\",\"dateModified\":\"2024-05-01T09:08:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-know-where-your-ads-show-in-performance-max-campaigns\"},\"wordCount\":207,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-know-where-your-ads-show-in-performance-max-campaigns\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-know-where-your-ads-show-in-performance-max-campaigns\",\"name\":\"Do you want to know where your ads show in Performance Max campaigns? 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