{"id":63,"date":"2023-10-17T22:16:00","date_gmt":"2023-10-17T20:16:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=63"},"modified":"2023-10-31T09:21:21","modified_gmt":"2023-10-31T08:21:21","slug":"add-as-keyword-match-type-helper","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/add-as-keyword-match-type-helper","title":{"rendered":"&#8220;Add as Keyword&#8221; Match Type Helper"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Came across this interesing plugin today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It allows you to easily select the match types for search terms you want to add as keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what that looks like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-1.jpeg\" alt=\"\" class=\"wp-image-65\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-1.jpeg 640w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-1-300x188.jpeg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image.jpeg\" alt=\"\" class=\"wp-image-64\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image.jpeg 640w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-300x188.jpeg 300w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And here&#8217;s what the authors have to say:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;<em>When reviewing your Google Ads account&#8217;s matched Search Terms, and want to add a search term to target as a keyword on the account, Google now defaults to making that keyword Broad match. There used to be a dropdown match type selector where you could choose to make that added keyword Exact, Phrase or Broad match before adding the keyword to your ad group. \u00a0Google removed that match type selector and now you have to manually add the Exact or Phrase syntax which is an extra, repetitive.\u00a0<br><br>Our extension for Google Ads solves this by giving you the ability to:<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&#8211; Select the match type per keyword when adding matched search terms<br>&#8211; Change the match type for all matched terms before adding, in bulk<br><br>The result is not only time savings but a reduced risk of making a mistake when trying to manually add the match type syntax.<\/em>&#8220;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the link:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/google-ads-add-as-keyword\/lohkmkohhglpgndcmobnpiekmkobgdkp\">https:\/\/chrome.google.com\/webstore\/detail\/google-ads-add-as-keyword\/lohkmkohhglpgndcmobnpiekmkobgdkp<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Came across this interesing plugin today. It allows you to easily select the match types for search terms you want to add as keywords. Here&#8217;s what that looks like: And here&#8217;s what the authors have to say: &#8220;When reviewing your Google Ads account&#8217;s matched Search Terms, and want to add a search term to target &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/add-as-keyword-match-type-helper\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;&#8220;Add as Keyword&#8221; Match Type Helper&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-63","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Add as Keyword&quot; Match Type Helper - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/add-as-keyword-match-type-helper\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Add as Keyword&quot; Match Type Helper - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Came across this interesing plugin today. It allows you to easily select the match types for search terms you want to add as keywords. Here&#8217;s what that looks like: And here&#8217;s what the authors have to say: &#8220;When reviewing your Google Ads account&#8217;s matched Search Terms, and want to add a search term to target &hellip; Continue reading &quot;&#8220;Add as Keyword&#8221; Match Type Helper&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/add-as-keyword-match-type-helper\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-17T20:16:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T08:21:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-1.jpeg\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/add-as-keyword-match-type-helper#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/add-as-keyword-match-type-helper\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"&#8220;Add as Keyword&#8221; 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