{"id":601,"date":"2024-04-10T23:35:00","date_gmt":"2024-04-10T21:35:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=601"},"modified":"2024-04-18T04:50:54","modified_gmt":"2024-04-18T02:50:54","slug":"automatically-remove-underperforming-age-segments","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/automatically-remove-underperforming-age-segments","title":{"rendered":"Automatically Remove Underperforming Age Segments"},"content":{"rendered":"\n

Let’s talk e-bikes.<\/p>\n\n\n\n

For some, it’s the<\/em> way to feel the wind in their hair without turning every ride into the Tour de Sweat.<\/p>\n\n\n\n

For others, they’re the urban equivalent of raging bulls, but with less sound and fewer apologies.<\/p>\n\n\n\n

For the young, e-bikes are the express lane to freedom, adventure, and the occasional humble brag on social media.<\/p>\n\n\n\n

For the old, it’s just a way to get that extra push to keep moving.<\/p>\n\n\n\n

Different audiences.<\/p>\n\n\n\n

Different needs.<\/p>\n\n\n\n

Here’s the thing:<\/strong> for the same search terms, your product might show completely different conversion rates for different age segments.<\/p>\n\n\n\n

You might be making tons of money on pensionados, while at the same time wasting buckets of (bit)coins on millennials.\u00a0\u00a0<\/p>\n\n\n\n

If that’s happening in your account, you want to be in the know and take action.<\/p>\n\n\n\n

Here’s an easy way to automatically cut spend on age segments that don’t convert: create an\u00a0automated rule<\/a>!\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

PPC automation FTW!<\/p>\n\n\n\n

– Nils<\/p>\n","protected":false},"excerpt":{"rendered":"

Let’s talk e-bikes. For some, it’s the way to feel the wind in their hair without turning every ride into the Tour de Sweat. For others, they’re the urban equivalent of raging bulls, but with less sound and fewer apologies. 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