{"id":549,"date":"2022-04-13T17:39:00","date_gmt":"2022-04-13T15:39:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=549"},"modified":"2024-03-27T09:59:51","modified_gmt":"2024-03-27T08:59:51","slug":"do-you-want-to-steal-away-some-of-your-competitors-potential-clients","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients","title":{"rendered":"Do you want to steal away some of your competitors’ potential clients?"},"content":{"rendered":"\n

Do you want to steal away some of your competitors’ potential clients? If so, this little trick might be for you.<\/p>\n\n\n\n

In the past, we used to run all of our competitor campaigns(*) on manual bidding with a CPC bid, and made sure we ranked at the top of the page.<\/p>\n\n\n\n

We noticed that it was very hard to make these kinds of campaigns profitable because Quality Scores, CTRs, and Conversion Rates tend to be really low compared to the generic keywords in our accounts. This resulted in CPAs that were mostly too high.<\/p>\n\n\n\n

Not anymore.<\/p>\n\n\n\n

A few months ago, we started testing smart bidding on competitor campaigns, and the results have been very compelling.<\/p>\n\n\n\n

Here’s the data from one of the latest experiments:<\/p>\n\n\n\n

\"\"
(click image to enlarge)<\/figcaption><\/figure>\n\n\n\n

Note that the only difference between the original and the experiment is the bidding strategy. Search term analyses did not show a significant difference in the types of searches our ads showed\u00a0for.<\/p>\n\n\n\n

What this tells me is that Google’s target CPA bidding has learned how to discriminate between clicks from people who are open to an alternative, versus the people who are specifically looking to buy from the competitor.<\/strong><\/p>\n\n\n\n

Great job Google, smart bidding FTW!<\/p>\n\n\n\n

(*) Note that competitor campaigns are campaigns that only contain competitor brand names as keywords.<\/p>\n\n\n\n

– Nils<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you want to steal away some of your competitors’ potential clients? If so, this little trick might be for you. In the past, we used to run all of our competitor campaigns(*) on manual bidding with a CPC bid, and made sure we ranked at the top of the page. We noticed that it … Continue reading “Do you want to steal away some of your competitors’ potential clients?”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-549","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nDo you want to steal away some of your competitors' potential clients? - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do you want to steal away some of your competitors' potential clients? - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Do you want to steal away some of your competitors’ potential clients? If so, this little trick might be for you. In the past, we used to run all of our competitor campaigns(*) on manual bidding with a CPC bid, and made sure we ranked at the top of the page. We noticed that it … Continue reading "Do you want to steal away some of your competitors’ potential clients?"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-13T15:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-27T08:59:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-31.png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"Do you want to steal away some of your competitors’ potential clients?\",\"datePublished\":\"2022-04-13T15:39:00+00:00\",\"dateModified\":\"2024-03-27T08:59:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients\"},\"wordCount\":235,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-31.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients\",\"name\":\"Do you want to steal away some of your competitors' potential clients? - Nils Rooijmans\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-31.png\",\"datePublished\":\"2022-04-13T15:39:00+00:00\",\"dateModified\":\"2024-03-27T08:59:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients#primaryimage\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-31.png\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-31.png\",\"width\":1730,\"height\":186},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nilsrooijmans.com\/daily\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do you want to steal away some of your competitors’ potential clients?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/\",\"name\":\"Nils Rooijmans Daily Newsletter - Google Ads\",\"description\":\"Daily emails to boost your Google Ads Performance\",\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\",\"name\":\"Nils Rooijmans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"width\":300,\"height\":300,\"caption\":\"Nils Rooijmans\"},\"logo\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\"},\"description\":\"Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.\",\"sameAs\":[\"https:\/\/nilsrooijmans.com\/\",\"https:\/\/www.linkedin.com\/in\/nilsrooijmans\/\"],\"url\":\"https:\/\/nilsrooijmans.com\/daily\/author\/nils\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do you want to steal away some of your competitors' potential clients? - Nils Rooijmans","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients","og_locale":"en_US","og_type":"article","og_title":"Do you want to steal away some of your competitors' potential clients? - Nils Rooijmans","og_description":"Do you want to steal away some of your competitors’ potential clients? If so, this little trick might be for you. In the past, we used to run all of our competitor campaigns(*) on manual bidding with a CPC bid, and made sure we ranked at the top of the page. We noticed that it … Continue reading \"Do you want to steal away some of your competitors’ potential clients?\"","og_url":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients","og_site_name":"Nils Rooijmans","article_published_time":"2022-04-13T15:39:00+00:00","article_modified_time":"2024-03-27T08:59:51+00:00","og_image":[{"url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-31.png","type":"","width":"","height":""}],"author":"Nils Rooijmans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nils Rooijmans","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients#article","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients"},"author":{"name":"Nils Rooijmans","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"headline":"Do you want to steal away some of your competitors’ potential clients?","datePublished":"2022-04-13T15:39:00+00:00","dateModified":"2024-03-27T08:59:51+00:00","mainEntityOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients"},"wordCount":235,"publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"image":{"@id":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients#primaryimage"},"thumbnailUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-31.png","articleSection":["Google Ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients","url":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients","name":"Do you want to steal away some of your competitors' potential clients? - Nils Rooijmans","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients#primaryimage"},"image":{"@id":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients#primaryimage"},"thumbnailUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-31.png","datePublished":"2022-04-13T15:39:00+00:00","dateModified":"2024-03-27T08:59:51+00:00","breadcrumb":{"@id":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients#primaryimage","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-31.png","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-31.png","width":1730,"height":186},{"@type":"BreadcrumbList","@id":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-steal-away-some-of-your-competitors-potential-clients#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nilsrooijmans.com\/daily"},{"@type":"ListItem","position":2,"name":"Do you want to steal away some of your competitors’ potential clients?"}]},{"@type":"WebSite","@id":"https:\/\/nilsrooijmans.com\/daily\/#website","url":"https:\/\/nilsrooijmans.com\/daily\/","name":"Nils Rooijmans Daily Newsletter - Google Ads","description":"Daily emails to boost your Google Ads Performance","publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0","name":"Nils Rooijmans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","width":300,"height":300,"caption":"Nils Rooijmans"},"logo":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/"},"description":"Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.","sameAs":["https:\/\/nilsrooijmans.com\/","https:\/\/www.linkedin.com\/in\/nilsrooijmans\/"],"url":"https:\/\/nilsrooijmans.com\/daily\/author\/nils"}]}},"_links":{"self":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/comments?post=549"}],"version-history":[{"count":1,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/549\/revisions"}],"predecessor-version":[{"id":551,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/549\/revisions\/551"}],"wp:attachment":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/media?parent=549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/categories?post=549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/tags?post=549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}