{"id":540,"date":"2022-05-02T14:26:00","date_gmt":"2022-05-02T12:26:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=540"},"modified":"2024-03-26T08:00:19","modified_gmt":"2024-03-26T07:00:19","slug":"do-you-want-to-pay-less-for-existing-customers","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-pay-less-for-existing-customers","title":{"rendered":"Do you want to pay less for existing customers?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Do you want to pay less for existing customers? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If so, good news: <strong>Google&#8217;s Smart Shopping campaigns now allow you to prioritize _new_ customer acquisition over selling products to existing customers.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This feature will be available for Performance Max campaigns as well, sometime in the next few months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re new to this feature, be sure to check it out: <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9918441?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.google.com\/google-ads\/answer\/9918441?hl=en<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, I noticed a Conversion action setting that you need to change to help Google discriminate between existing customers and new customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go to Conversions > Settings and change these settings:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1355\" height=\"927\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-28.png\" alt=\"\" class=\"wp-image-541\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-28.png 1355w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-28-300x205.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-28-1024x701.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-28-768x525.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/03\/image-28-1200x821.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption class=\"wp-element-caption\">(click image to enlarge)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can select any audience from the Audience Manager &#8212; i.e., you can upload a Customer Match list of your existing customers and then select the list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>So, if you are running Smart Shopping and want to prioritize _new_ customer acquisition over selling products to existing customers, change these settings now. It only takes 5 minutes!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PS: Beware of the inflated conversion value of the new customers if you use this feature. More entertaining thoughts on this by our friend PPC Kirk ->\u00a0<a href=\"https:\/\/zatomarketing.com\/blog\/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/zatomarketing.com\/blog\/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to pay less for existing customers? If so, good news: Google&#8217;s Smart Shopping campaigns now allow you to prioritize _new_ customer acquisition over selling products to existing customers. This feature will be available for Performance Max campaigns as well, sometime in the next few months. If you&#8217;re new to this feature, be &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-pay-less-for-existing-customers\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Do you want to pay less for existing customers?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-540","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do you want to pay less for existing customers? - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/do-you-want-to-pay-less-for-existing-customers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do you want to pay less for existing customers? - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Do you want to pay less for existing customers? If so, good news: Google&#8217;s Smart Shopping campaigns now allow you to prioritize _new_ customer acquisition over selling products to existing customers. This feature will be available for Performance Max campaigns as well, sometime in the next few months. 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