{"id":532,"date":"2022-04-22T11:26:00","date_gmt":"2022-04-22T09:26:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=532"},"modified":"2024-03-25T10:02:54","modified_gmt":"2024-03-25T09:02:54","slug":"are-you-using-dynamic-image-extensions","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/are-you-using-dynamic-image-extensions","title":{"rendered":"Are you using (dynamic) image extensions?"},"content":{"rendered":"\n

This morning, I stumbled upon a small and slightly-hidden ‘new’ feature in Google Ads. It’s not really new, but then I realised it is not widely adopted either, so why not share it with you?<\/p>\n\n\n\n

Dynamic Image Extensions<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

I’ve been testing image extensions for a while now and recommend you do the same. You can expect a higher CTR because an image is better at grabbing a searcher\u2019s attention.<\/p>\n\n\n\n

In theory, it could also reduce the number of clicks that go to (organic) competitors, since the ad with the image extension takes up more real estate on the Google SERP.<\/p>\n\n\n\n

In my A\/B tests, the campaigns with image extensions almost always show higher CTRs, where conversion rates stay the same or are slightly lower.\u00a0In most cases, this results in a small\u00a0increase in the number of conversions at similar CPAs.\u00a0Who doesn’t want that?<\/p>\n\n\n\n

As always, YMMV, but if you haven’t considered testing image extension yet, this feature might be of interest to you.<\/p>\n\n\n\n

It only takes 5 minutes to set up a test!<\/strong><\/p>\n\n\n\n

More details from Google:
https:\/\/support.google.com\/google-ads\/answer\/9566341?hl=en<\/a>\u00a0
https:\/\/support.google.com\/google-ads\/answer\/10109688?hl=en<\/a><\/p>\n\n\n\n

If you are already using image extensions, how are they working out for you? I’d love to know. You can email me at nils@nilsrooijmans.com. \ud83d\ude42<\/p>\n\n\n\n

– Nils<\/p>\n","protected":false},"excerpt":{"rendered":"

This morning, I stumbled upon a small and slightly-hidden ‘new’ feature in Google Ads. It’s not really new, but then I realised it is not widely adopted either, so why not share it with you? Dynamic Image Extensions I’ve been testing image extensions for a while now and recommend you do the same. You can … Continue reading “Are you using (dynamic) image extensions?”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-532","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nAre you using (dynamic) image extensions? - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/are-you-using-dynamic-image-extensions\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you using (dynamic) image extensions? - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"This morning, I stumbled upon a small and slightly-hidden ‘new’ feature in Google Ads. 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