{"id":53,"date":"2023-06-13T18:57:00","date_gmt":"2023-06-13T16:57:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=53"},"modified":"2023-10-17T09:05:47","modified_gmt":"2023-10-17T07:05:47","slug":"a-hidden-setting-you-probably-want-to-change","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/a-hidden-setting-you-probably-want-to-change","title":{"rendered":"A hidden setting you probably want to change"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Here\u2019s your PPC Tip for today:\u00a0<strong>turn off (most) automated assets.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A while ago I had a client asking me why their ads said they were established in 2001 \u2014 their year of birth&nbsp;was 2011!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The answer?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automated Dynamic Callout Extension.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These days they are called \u201cautomated assets,\u201d and Google takes a lot of liberty in coming up with their content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"397\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-4.png\" alt=\"\" class=\"wp-image-54\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-4.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-4-300x116.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-4-768x298.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Turning them off has become a serious pain in the ass, but here you go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>To turn off account-level automated assets, follow these steps:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>In your Google Ads account, go to the Campaigns view<\/li>\n\n\n\n<li>Click the Assets drop-down in the section menu.<\/li>\n\n\n\n<li>Click Assets.<\/li>\n\n\n\n<li>Select Association from the \u201cTable view\u201d drop-down menu.<\/li>\n\n\n\n<li>Click the three-dot menu on the right, then select Account level automated assets.<\/li>\n\n\n\n<li>Click the three-dot menu on the right again, then select Advanced options.<\/li>\n\n\n\n<li>Select Turn off specific automated assets, then choose which asset to turn off.<\/li>\n\n\n\n<li>Select your reason for turning off the asset and add additional comments.<\/li>\n\n\n\n<li>Click Turn off.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">I know, it\u2019s a horrible nuisance that takes waaay too many clicks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BUT, it only takes 5 minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AND, trust me, you\u2019ll thank&nbsp;me later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-Nils<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s your PPC Tip for today:\u00a0turn off (most) automated assets. A while ago I had a client asking me why their ads said they were established in 2001 \u2014 their year of birth&nbsp;was 2011! The answer? Automated Dynamic Callout Extension. These days they are called \u201cautomated assets,\u201d and Google takes a lot of liberty in &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/a-hidden-setting-you-probably-want-to-change\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A hidden setting you probably want to change&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-53","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A hidden setting you probably want to change - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/a-hidden-setting-you-probably-want-to-change\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A hidden setting you probably want to change - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s your PPC Tip for today:\u00a0turn off (most) automated assets. 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