{"id":499,"date":"2022-09-02T11:42:00","date_gmt":"2022-09-02T09:42:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=499"},"modified":"2024-03-19T09:31:38","modified_gmt":"2024-03-19T08:31:38","slug":"we-all-love-to-track-conversions-dont-we","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/we-all-love-to-track-conversions-dont-we","title":{"rendered":"We all love to track conversions, don’t we?"},"content":{"rendered":"\n

We all love to track conversions, don’t we?<\/p>\n\n\n\n

I sure do.<\/p>\n\n\n\n

Here’s your PPC Pro tip for today:<\/strong> track your clicks from free product listings in Google Shopping.<\/p>\n\n\n\n

Earlier this year, Google enabled auto-tagging for free product listings through Google Merchant Center.<\/p>\n\n\n\n

This feature allows for improved tracking of your free clicks from Google Shopping by adding a tracking parameter (‘srsltid’) to your URLs.\u00a0When enabled, you final URL will look something like this:\u00a0www.yourwebshop.com\/?srsltid=1x2y3z<\/a>.<\/p>\n\n\n\n

In Google Analytics, I use this feature to separate traffic from free product listings from the overall Google organic traffic, and analyse conversion data. Read on to learn how.<\/p>\n\n\n\n

NOTE: This feature is not enabled by default. To turn it on, follow these steps:<\/p>\n\n\n\n

    \n
  1. In your Merchant Center account, click the gear icon and then click on \u201cConversion Settings\u201d under \u201cSettings\u201d<\/li>\n\n\n\n
  2. Toggle the Auto-tagging button to be \u201cON\u201d<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    And here’s how you view traffic from free listings in Google Analytics:<\/p>\n\n\n\n