{"id":472,"date":"2022-07-18T10:29:00","date_gmt":"2022-07-18T08:29:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=472"},"modified":"2024-03-18T07:56:46","modified_gmt":"2024-03-18T06:56:46","slug":"do-you-know-the-primary-objective-of-your-clients","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/do-you-know-the-primary-objective-of-your-clients","title":{"rendered":"Do you know the primary objective of your clients?"},"content":{"rendered":"\n
Do you know the single most important objective for the client you are working on right now?<\/p>\n\n\n\n
Is it an increase in profit? Revenue growth? Number of clients? Brand recognition?<\/p>\n\n\n\n
Seriously, do you really<\/em> know?<\/p>\n\n\n\n
My bet: the answer is “No.”<\/p>\n\n\n\n
It’s rarely the case the client knows, too.\u00a0<\/p>\n\n\n\n
It is your job to figure it out together with your client.<\/p>\n\n\n\n
Here’s a question you can email to get the conversation started:<\/p>\n\n\n\n
“Hey [insert client name], if you had to choose between (A) 10% more profit with the same revenue, or (B) half the profit with 20% more revenue, what would you choose?”<\/p>\n\n\n\n