{"id":458,"date":"2022-09-13T20:47:00","date_gmt":"2022-09-13T18:47:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=458"},"modified":"2024-03-15T09:48:45","modified_gmt":"2024-03-15T08:48:45","slug":"googles-policy-is-always-changing-heres-the-latest","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/googles-policy-is-always-changing-heres-the-latest","title":{"rendered":"Google’s policy is always changing… here’s the latest"},"content":{"rendered":"\n

ICYMI: Google Ads is implementing a new policy for the landing pages of your ads. This new policy requires landing pages to meet the \u201cbetter ads standards\u201d as the Coalition For Better Ads laid out.<\/p>\n\n\n\n

Here’s the thing:<\/strong> If an ad leads to a page that doesn\u2019t comply with the better ad standards, Google will disapprove the ad.<\/p>\n\n\n\n

Google will begin enforcing the policy update in October 2022.<\/p>\n\n\n\n

\n

“In October 2022, the Destination requirements policy will be updated to include a new policy requiring ad experiences on destinations to conform to the Coalition for Better Ads\u2019 Better Ads Standards.<\/em><\/p>\n\n\n\n

Destinations containing ad experiences that do not conform to the Better Ads Standards will be informed via the Ad Experience Report, and any ads that lead to such destinations will be disapproved.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

SOURCE:\u00a0https:\/\/support.google.com\/adspolicy\/answer\/12406603?hl=en<\/a><\/p>\n\n\n\n

Note that newsletter pop-ups, or any other pop-ups for that matter, might cause your lander to not meet the \u201cbetter ads standards.\u201d Here’s a good rule of thumb \u2014\u00a0if an ad on your landing page\u00a0interrupts a visitor\u2019s browsing experience, it\u2019s almost certainly against the better ads standards, and your ads will probably get disapproved.<\/strong><\/p>\n\n\n\n

You can check if your website has pages that don’t meet the \u201cbetter ads standards” via the ‘Ad Experience Report’ in Google Search Console. See details:\u00a0https:\/\/www.google.com\/webmasters\/tools\/ad-experience-unverified<\/a><\/p>\n\n\n\n

PRO TIP:\u00a0<\/strong>Prevent getting surprised (and losing tons of revenue) by implementing this script to immediately alert you of any disapproved ads -> https:\/\/nilsrooijmans.com\/google-ads-script-disapproved-ads-alerts\/<\/a>\u00a0<\/p>\n\n\n\n

– Nils<\/p>\n","protected":false},"excerpt":{"rendered":"

ICYMI: Google Ads is implementing a new policy for the landing pages of your ads. This new policy requires landing pages to meet the \u201cbetter ads standards\u201d as the Coalition For Better Ads laid out. Here’s the thing: If an ad leads to a page that doesn\u2019t comply with the better ad standards, Google will … Continue reading “Google’s policy is always changing… here’s the latest”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-458","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nGoogle's policy is always changing... here's the latest - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/googles-policy-is-always-changing-heres-the-latest\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google's policy is always changing... here's the latest - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"ICYMI: Google Ads is implementing a new policy for the landing pages of your ads. 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