{"id":443,"date":"2022-11-23T13:35:00","date_gmt":"2022-11-23T12:35:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=443"},"modified":"2024-03-14T10:07:44","modified_gmt":"2024-03-14T09:07:44","slug":"performance-max-valuetrack-and-custom-parameters-for-improved-tracking","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/performance-max-valuetrack-and-custom-parameters-for-improved-tracking","title":{"rendered":"[Performance Max] ValueTrack and Custom parameters for improved tracking"},"content":{"rendered":"\n

Do you want to track Performance Max clicks at the Asset group level?<\/p>\n\n\n\n

Fellow list member Felipe Martins sent in this question (shared with permission, slightly edited for clarity):<\/p>\n\n\n\n

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“Since I’ve started with PMax campaigns I need to track more properly, since we are using auto-tagging and seeing NULL values in the utm_content for these campaigns.<\/em><\/p>\n\n\n\n

Do you know anything about ValueTrack and Asset Groups? I mean, if you know any kind of template we could use to track “asset group name” or “asset group id”?<\/em>“<\/p>\n<\/blockquote>\n\n\n\n

Great question.<\/p>\n\n\n\n

I’ve tested ValueTrack parameters in my PMax campaigns by adding the following Tracking template to multiple campaigns:<\/p>\n\n\n\n

'{lpurl}?matchtype={matchtype}&extensionid={extensionid}&targetid={targetid}&network={network}&gsn={ifsearch:1}&gdn={ifcontent:1}&keyword={keyword}&placement={placement}&adposition={adposition}' <\/code><\/pre>\n\n\n\n
Unfortunately, NONE, of the parameters get any value assigned.\u00a0There’s an occasional exception for the network parameter; sometimes<\/em> the value for ‘network’ is set to ‘x’. I think ‘x’ stands for ‘crossnetwork’, not sure why this happens only occasionally.<\/p>\n\n\n\n
The same happens when you add the tracking parameters as Final URL Suffix; no values are assigned.<\/p>\n\n\n\n
What you can do though, is add your Custom parameters at the PMax campaign level<\/strong>: https:\/\/support.google.com\/google-ads\/answer\/6325879?ctx=tltp<\/a>. You can do this manually, or use a script to automatically set the parameters for you.<\/p>\n\n\n\n
Another thing you can do is adding some tracking variables to your Asset groups!<\/p>\n\n\n\n
As far as I know, Google does not allow you to add a tracking template or custom parameters at the asset group level.<\/p>\n\n\n\n
What you can do, is use a script to automatically set the Final URL of your PMax asset groups to contain your custom parameters.<\/strong>
That is, you can add the Name and Id of the asset group by hardcoding them in your Final URL:<\/p>\n\n\n\n
'?utm_source='google'&utm_medium='cpc'&utm_campaign={PmaxCampaignName}&utm_content={PmaxAssetGroupName}&utm_id={PmaxAssetGroupId}'<\/code><\/pre>\n\n\n\n
Here are two links to help you get started:<\/p>\n\n\n\n