{"id":439,"date":"2022-10-10T21:13:00","date_gmt":"2022-10-10T19:13:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=439"},"modified":"2024-03-14T09:30:11","modified_gmt":"2024-03-14T08:30:11","slug":"123-ad-copy","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/123-ad-copy","title":{"rendered":"1,2,3 ad copy"},"content":{"rendered":"\n

Every now and then I stumble across some old PPC blog posts with amazing evergreen PPC tips. Here’s another beauty that popped up in my browser today. Can you see which ad copy sticks out?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If you can’t spot it immediately, here it is:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

As you can see, they have a number at the start of their headline which draws your attention, and gives you a clear expectation of what happens when you click.<\/p>\n\n\n\n

Here’s the thing: Few advertisers take the time to experiment with strategies and patterns that the eye is drawn to. If\u00a0you do,\u00a0you get\u00a0the click.<\/strong><\/p>\n\n\n\n

Source: https:\/\/davidmelamed.com\/2015\/02\/10\/clever-ppc-advertisement-2015-far\/<\/a><\/p>\n\n\n\n

– Nils<\/p>\n","protected":false},"excerpt":{"rendered":"

Every now and then I stumble across some old PPC blog posts with amazing evergreen PPC tips. Here’s another beauty that popped up in my browser today. Can you see which ad copy sticks out? If you can’t spot it immediately, here it is: As you can see, they have a number at the start … Continue reading “1,2,3 ad copy”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-439","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\n1,2,3 ad copy - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/123-ad-copy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1,2,3 ad copy - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Every now and then I stumble across some old PPC blog posts with amazing evergreen PPC tips. 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