Optimizing for conversions doesn\u2019t just increase conversions or revenue. It also increases the total data input volume that machine learning can use to do its job well.\u00a0The more conversion data, the better the algorithm can optimize for conversions.<\/p>\n\n\n\n
This is how you teach the AI to scale.<\/p>\n\n\n\n
Ask yourself:<\/p>\n\n\n\n
1. Why does this person click this ad?
2. Where does the click go?
3. How can this be improved?<\/p>\n\n\n\n
– Nils<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"