{"id":405,"date":"2024-02-07T21:56:00","date_gmt":"2024-02-07T20:56:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=405"},"modified":"2024-03-08T04:00:56","modified_gmt":"2024-03-08T03:00:56","slug":"lets-fix-these-utm-parameters-part-1","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1","title":{"rendered":"Let’s fix these UTM parameters (Part 1)"},"content":{"rendered":"\n

UTM parameters… you gotta love them.<\/p>\n\n\n\n

They’re very powerful for tracking purposes, but they’re also as reliable as a chocolate teapot if you do things manually.<\/p>\n\n\n\n

I had to install a bunch of them for a client today and came across these tools that helped me get the job done.<\/p>\n\n\n\n

One day, they just might benefit you too \ud83d\ude42<\/p>\n\n\n\n

Google’s Campaign URL Builder<\/strong>
https:\/\/ga-dev-tools.google\/ga4\/campaign-url-builder\/<\/a>
This tool allows you to easily add campaign parameters to URLs so you can measure performance with GA4.<\/p>\n\n\n\n

URL Decoder\/Encoder<\/strong>
https:\/\/meyerweb.com\/eric\/<\/a>tools<\/a>\/dencoder\/<\/a>
Handy for encoding URLs containing UTM parameters with wonky values (e.g., utm_campaign=”50% Off Summer-Sale NR#1″).<\/p>\n\n\n\n

Express UTM Builder<\/strong>\u00a0(paid)
https:\/\/utm-builder.com\/\u00a0<\/a>
I really love this tool. It allows for easy and consistent (!) tagging by all members of my team (e.g., no more ‘utm_source=Facebook’ versus ‘utm_source=facebook’ mistakes). Watch the demo, it only takes 3 minutes! (Note,\u00a0I am not affiliated in any way.) Here’s a link:\u00a0https:\/\/www.youtube.com\/watch?v=W6SAXmSsZzk<\/a><\/p>\n\n\n\n

I hope these help you in your future tracking endeavours!<\/p>\n\n\n\n

– Nils<\/p>\n","protected":false},"excerpt":{"rendered":"

UTM parameters… you gotta love them. They’re very powerful for tracking purposes, but they’re also as reliable as a chocolate teapot if you do things manually. I had to install a bunch of them for a client today and came across these tools that helped me get the job done. One day, they just might … Continue reading “Let’s fix these UTM parameters (Part 1)”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-405","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nLet's fix these UTM parameters (Part 1) - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let's fix these UTM parameters (Part 1) - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"UTM parameters… you gotta love them. They’re very powerful for tracking purposes, but they’re also as reliable as a chocolate teapot if you do things manually. I had to install a bunch of them for a client today and came across these tools that helped me get the job done. One day, they just might … Continue reading "Let’s fix these UTM parameters (Part 1)"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-07T20:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-08T03:00:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_GreenBG_SQUARE_200x186.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"186\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"Let’s fix these UTM parameters (Part 1)\",\"datePublished\":\"2024-02-07T20:56:00+00:00\",\"dateModified\":\"2024-03-08T03:00:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1\"},\"wordCount\":197,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1\",\"name\":\"Let's fix these UTM parameters (Part 1) - Nils Rooijmans\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\"},\"datePublished\":\"2024-02-07T20:56:00+00:00\",\"dateModified\":\"2024-03-08T03:00:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nilsrooijmans.com\/daily\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Let’s fix these UTM parameters (Part 1)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/\",\"name\":\"Nils Rooijmans Daily Newsletter - Google Ads\",\"description\":\"Daily emails to boost your Google Ads Performance\",\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\",\"name\":\"Nils Rooijmans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"width\":300,\"height\":300,\"caption\":\"Nils Rooijmans\"},\"logo\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\"},\"description\":\"Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.\",\"sameAs\":[\"https:\/\/nilsrooijmans.com\/\",\"https:\/\/www.linkedin.com\/in\/nilsrooijmans\/\"],\"url\":\"https:\/\/nilsrooijmans.com\/daily\/author\/nils\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Let's fix these UTM parameters (Part 1) - Nils Rooijmans","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1","og_locale":"en_US","og_type":"article","og_title":"Let's fix these UTM parameters (Part 1) - Nils Rooijmans","og_description":"UTM parameters… you gotta love them. They’re very powerful for tracking purposes, but they’re also as reliable as a chocolate teapot if you do things manually. I had to install a bunch of them for a client today and came across these tools that helped me get the job done. One day, they just might … Continue reading \"Let’s fix these UTM parameters (Part 1)\"","og_url":"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1","og_site_name":"Nils Rooijmans","article_published_time":"2024-02-07T20:56:00+00:00","article_modified_time":"2024-03-08T03:00:56+00:00","og_image":[{"width":200,"height":186,"url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_GreenBG_SQUARE_200x186.jpg","type":"image\/jpeg"}],"author":"Nils Rooijmans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nils Rooijmans","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1#article","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1"},"author":{"name":"Nils Rooijmans","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"headline":"Let’s fix these UTM parameters (Part 1)","datePublished":"2024-02-07T20:56:00+00:00","dateModified":"2024-03-08T03:00:56+00:00","mainEntityOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1"},"wordCount":197,"publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"articleSection":["Google Ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1","url":"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1","name":"Let's fix these UTM parameters (Part 1) - Nils Rooijmans","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#website"},"datePublished":"2024-02-07T20:56:00+00:00","dateModified":"2024-03-08T03:00:56+00:00","breadcrumb":{"@id":"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nilsrooijmans.com\/daily\/lets-fix-these-utm-parameters-part-1#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nilsrooijmans.com\/daily"},{"@type":"ListItem","position":2,"name":"Let’s fix these UTM parameters (Part 1)"}]},{"@type":"WebSite","@id":"https:\/\/nilsrooijmans.com\/daily\/#website","url":"https:\/\/nilsrooijmans.com\/daily\/","name":"Nils Rooijmans Daily Newsletter - Google Ads","description":"Daily emails to boost your Google Ads Performance","publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0","name":"Nils Rooijmans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","width":300,"height":300,"caption":"Nils Rooijmans"},"logo":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/"},"description":"Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.","sameAs":["https:\/\/nilsrooijmans.com\/","https:\/\/www.linkedin.com\/in\/nilsrooijmans\/"],"url":"https:\/\/nilsrooijmans.com\/daily\/author\/nils"}]}},"_links":{"self":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/comments?post=405"}],"version-history":[{"count":1,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/405\/revisions"}],"predecessor-version":[{"id":406,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/405\/revisions\/406"}],"wp:attachment":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/media?parent=405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/categories?post=405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/tags?post=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}