{"id":393,"date":"2024-02-29T23:42:00","date_gmt":"2024-02-29T22:42:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=393"},"modified":"2024-03-01T10:59:55","modified_gmt":"2024-03-01T09:59:55","slug":"consent-mode-v2-view-your-impact-results-part-2","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/consent-mode-v2-view-your-impact-results-part-2","title":{"rendered":"[Consent Mode V2] View your impact results (Part 2)"},"content":{"rendered":"\n

Yesterday, I shared my biggest question regarding consent mode V2 and Google Ads: <\/p>\n\n\n\n

\n

“What percentage of my conversions are “tracked” thanks to this conversion modeling?”<\/strong><\/p>\n<\/blockquote>\n\n\n\n

(For your convenience, I’ve provided a link to my write-up below.)<\/p>\n\n\n\n

In theory, we should be able to see the uplift in the Diagnostics tab of our conversion action inside Google Ads. <\/p>\n\n\n\n

Unfortunately, I do not see any.<\/p>\n\n\n\n

It appears I am not alone in this. Many of you responded with the same experience: zero, nothing, nada report on “impact results.”<\/p>\n\n\n\n

At the same time, there were also quite a few responses that helped shed some light on the issue. (If you were one of those who shared some screenshots with me, thanks a ton!)<\/p>\n\n\n\n

Here’s why many of us (myself included) haven’t been seeing consent mode impact results in any of our accounts: uplift data will only be shown for up to 4 weeks after the modeling start date!<\/strong><\/p>\n\n\n\n

Fellow member of the list Tomas Vlcko sent in this screenshot (shared with permission):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Here’s another thing that’s good to know:<\/p>\n\n\n\n

\n

“In order to be able to meet our rigorous confidence thresholds, you’ll need to meet the following quality checks:<\/em><\/p>\n\n\n\n

1. You have correctly implemented consent mode or the IAB Transparency & Consent Framework (TCF v2.0).<\/em><\/p>\n\n\n\n

2.\u00a0You have a daily ad click threshold of 700 ad clicks over a 7-day period, per country and domain grouping.<\/strong>

Once the above criteria are met, our models enter training periods.”<\/em><\/p>\n<\/blockquote>\n\n\n\n

SOURCE:\u00a0https:\/\/support.google.com\/google-ads\/answer\/10548233<\/a><\/p>\n\n\n\n

Nadine Dankwardt also shared these amazing insights (shared with permission as well):<\/p>\n\n\n\n

\n

“Here’s a potential reason you do not see the report:<\/em><\/p>\n\n\n\n

Modelled Data is too low to show (this could be esp. the case when you implemented the basic version). You could check your opt-out rates via your CMP: high opt-out rates could mean a higher potential of more modelled data. From my experience (V1)<\/em>: Although we had it installed in a country with high opt-out rates and very high volumes, it took very long, until the modelling started (more than half a year) \u2026 So better check your consent mode modelling table from time to time \u2013 it could start showing up anytime, and you might miss it, as you won`t get informed by our friends at Google\u2026<\/em><\/p>\n\n\n\n

Another reason: You had the V1 version installed and upgraded to V2 \u2013 results won`t shown up again for the V2 (as they were already shown for the V1)<\/em>“<\/p>\n<\/blockquote>\n\n\n\n

That explains it for me.<\/p>\n\n\n\n

What remains now is the question:\u00a0why the hell is Google hiding this data from us after 4 weeks?! We need this data to make proper adjustments to our smart bidding targets, right?<\/strong><\/p>\n\n\n\n

Thanks again to everyone who responded to my write-up from yesterday. Your replies were so bright, I had to wear sunglasses just to read them! (And that means a lot to me, given the current weather conditions in Amsterdam.)<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

PS: As promised, here’s a link to my write-up from yesterday — https:\/\/nilsrooijmans.com\/daily\/consent-mode-v2-view-your-impact-results<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday, I shared my biggest question regarding consent mode V2 and Google Ads: “What percentage of my conversions are “tracked” thanks to this conversion modeling?” (For your convenience, I’ve provided a link to my write-up below.) 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