{"id":368,"date":"2024-01-30T22:50:00","date_gmt":"2024-01-30T21:50:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=368"},"modified":"2024-02-26T07:59:23","modified_gmt":"2024-02-26T06:59:23","slug":"performance-max-compare-product-clicks-from-pmax-vs-shopping-in-only-2-minutes","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/performance-max-compare-product-clicks-from-pmax-vs-shopping-in-only-2-minutes","title":{"rendered":"[Performance Max] Compare product clicks from PMax vs Shopping\u2026 in only 2 minutes"},"content":{"rendered":"\n

Did you know you can easily compare product clicks from PMax vs Standard Shopping? You can do so in only 2 minutes!<\/p>\n\n\n\n

Here\u2019s how:
1. Open Google Ads UI
2. Navigate to Reports (keyboard shortcut: G + T + ‘report’)
3. Click \u2018Create\u2019 to create a custom report
4. Add \u2018MC ID\u2019 (merchant center ID) to Row data
5. Add \u2018Campaign type\u2019 to Row data
6. Add metrics as Columns <\/p>\n\n\n\n

Here\u2019s what this report will look like (click image to enlarge):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

NOTE: Not all product clicks from PMax campaigns are clicks from Google Shopping Product Listing Ads. PMax may also show your products in dynamic remarketing or other exotic locations it is hiding from us.<\/p>\n\n\n\n

– Nils<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know you can easily compare product clicks from PMax vs Standard Shopping? You can do so in only 2 minutes! Here\u2019s how:1. Open Google Ads UI2. Navigate to Reports (keyboard shortcut: G + T + ‘report’)3. Click \u2018Create\u2019 to create a custom report4. Add \u2018MC ID\u2019 (merchant center ID) to Row data5. Add … Continue reading “[Performance Max] Compare product clicks from PMax vs Shopping\u2026 in only 2 minutes”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-368","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\n[Performance Max] Compare product clicks from PMax vs Shopping\u2026 in only 2 minutes - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/performance-max-compare-product-clicks-from-pmax-vs-shopping-in-only-2-minutes\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Performance Max] Compare product clicks from PMax vs Shopping\u2026 in only 2 minutes - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Did you know you can easily compare product clicks from PMax vs Standard Shopping? You can do so in only 2 minutes! Here\u2019s how:1. Open Google Ads UI2. Navigate to Reports (keyboard shortcut: G + T + ‘report’)3. Click \u2018Create\u2019 to create a custom report4. Add \u2018MC ID\u2019 (merchant center ID) to Row data5. 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