{"id":36,"date":"2023-09-26T10:39:45","date_gmt":"2023-09-26T08:39:45","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=36"},"modified":"2023-10-03T10:47:08","modified_gmt":"2023-10-03T08:47:08","slug":"age-performance-report-highly-actionable-insights","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/age-performance-report-highly-actionable-insights","title":{"rendered":"age performance report -> highly actionable insights"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Your honest answer please:<br>how often do you look at the age performance data in your account?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personally, I schedule to have look at the data at the account level at least once every quarter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And I use the report editor to generate a report that looks like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1448\" height=\"433\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-2.png\" alt=\"\" class=\"wp-image-37\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-2.png 1448w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-2-300x90.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-2-1024x306.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-2-768x230.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/10\/image-2-1200x359.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This table immediately shows lower performance for Age 55+.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here&#8217;s the thing:<\/strong><br>Reports like this create highly actionable insight in minutes!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We could show different ads and\/or products to this audience, or simply exclude it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can get the same insights in minutes.<br>Simply create the report via report editor, save and schedule to have it send to your email every day\/week\/month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go ahead, give it a try and see if your Age segments show widely different performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It only takes 5 mins!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your honest answer please:how often do you look at the age performance data in your account? Personally, I schedule to have look at the data at the account level at least once every quarter. And I use the report editor to generate a report that looks like this: This table immediately shows lower performance for &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/age-performance-report-highly-actionable-insights\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;age performance report -> highly actionable insights&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>age performance report -&gt; highly actionable insights - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/age-performance-report-highly-actionable-insights\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"age performance report -&gt; highly actionable insights - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Your honest answer please:how often do you look at the age performance data in your account? Personally, I schedule to have look at the data at the account level at least once every quarter. 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