{"id":350,"date":"2024-01-23T22:29:00","date_gmt":"2024-01-23T21:29:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=350"},"modified":"2024-01-26T08:49:56","modified_gmt":"2024-01-26T07:49:56","slug":"performance-max-you-can-exclude-spammy-placements-and-heres-how","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/performance-max-you-can-exclude-spammy-placements-and-heres-how","title":{"rendered":"[Performance Max] You can exclude spammy placements, and here&#8217;s how"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_Nb901nrwC9PsD74zMDyigYIV4kvER5zMlDFDt8el4QHoa3pascmCFP8cddK1e9Angl7x7t0rX7zzpwB9ApiYg-vJdTASkTuPOn_NJ6Lf2jDuTkPDSOFwXdq6LSbc7nVPKuAFu5taTdxc73NJjiApXUdygtZ7Q305Mr_V9-A5OoFWHTcHkVVzCc=s0-d-e1-ft#https:\/\/www.dripuploads.com\/uploads\/image_upload\/image\/3568883\/embeddable_c9839213-0260-4ed6-8bb0-3a8489be2725.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do you want to protect your brand and save some money from irrelevant clicks in your PMax campaigns?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If so, head over to the &#8216;Performance Max Campaigns Placement&#8217; report, identify spammy placements, and exclude them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How? Simply follow these 4 steps:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Go to Report Editor => Predefined Reports => Other => Performance Max Campaigns Placement<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NZqajHH3oKl7GzWxWqDOjXmsLQm_CrFcdyTBAsQqroO2XW3YL6qtjhyAvS6ZJx_-XJvJrJYGg7bpZ2KVQWaBmgRtpKyGP8m_e7n9QygSzqnUtF-n9YAHdnL__Q3HU3J5UmIc0uxTzWjI5SHN6g7DnnT1E4aMtRFAFOTOOyDhhPg7C52A1bOI1c=s0-d-e1-ft#https:\/\/www.dripuploads.com\/uploads\/image_upload\/image\/3568885\/embeddable_1dfc6b26-e35f-4fbc-939b-5e4a53272075.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2. Download the list and check the MOZ spam score with a tool like\u00a0<a href=\"https:\/\/reviewgrower.com\/tools\/spam-score-checker\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/reviewgrower.com\/tools\/spam-score-checker\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Make a list of the top spammy websites, then&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Exclude them at the account level in Google Ads. Here&#8217;s how you can do so: Go to Tools and settings => Content suitability => Advanced settings => Excluded placements\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NZ9DTqsYjhgoddWU2Mw72cB0Z1FfJqDyDxdPGqz7fFhKCr1xvj1SUEQZTPZ5ubUjv5KZIc90_zrlcLAvvDlF5ns33Gvpnqzs-6UaZDSwYH4TYt4Jmpeur8TUVt_nLkCJY8sblMNdAizJll_Ad521pzg3cqQfQVVWf3VbCs6s2FxxBMGMQ8VfMM=s0-d-e1-ft#https:\/\/www.dripuploads.com\/uploads\/image_upload\/image\/3568889\/embeddable_716ac260-0307-4928-9aa0-7f1515bb5e34.png\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NZXtDN2N-uQP7Pe6-PP4a5IExbt7ZSCQ23etjN0R2i9NVwSTCnX6TWi3WMGuqKwXSvNnLRHOgcgVqecjbYd32-mi74BorHw_aUlkXESyQx3QKmyN7fI1Yqn3bzGz6q3fIyT2ld0fp1IfbrhMiRkLkmLgcyeLG5DBvUrq5thxQ5YrwqAqLBeuKk=s0-d-e1-ft#https:\/\/www.dripuploads.com\/uploads\/image_upload\/image\/3568903\/embeddable_4ea641bb-e939-4a73-8c7b-3667bd6f8bec.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Go ahead, save yourself some fraudulent clicks. It only takes 5 minutes!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PS:<\/strong> If you want me to create a script to automate this PMax optimization process for you, send me an email at nils@nilsrooijmans.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to protect your brand and save some money from irrelevant clicks in your PMax campaigns? If so, head over to the &#8216;Performance Max Campaigns Placement&#8217; report, identify spammy placements, and exclude them. How? Simply follow these 4 steps: 1. Go to Report Editor => Predefined Reports => Other => Performance Max Campaigns &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/performance-max-you-can-exclude-spammy-placements-and-heres-how\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;[Performance Max] You can exclude spammy placements, and here&#8217;s how&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-350","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Performance Max] You can exclude spammy placements, and here&#039;s how - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/performance-max-you-can-exclude-spammy-placements-and-heres-how\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Performance Max] You can exclude spammy placements, and here&#039;s how - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Do you want to protect your brand and save some money from irrelevant clicks in your PMax campaigns? If so, head over to the &#8216;Performance Max Campaigns Placement&#8217; report, identify spammy placements, and exclude them. How? Simply follow these 4 steps: 1. 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