{"id":342,"date":"2022-12-20T22:26:00","date_gmt":"2022-12-20T21:26:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=342"},"modified":"2024-01-25T10:52:33","modified_gmt":"2024-01-25T09:52:33","slug":"people-dont-generally-buy-what-they-click","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/people-dont-generally-buy-what-they-click","title":{"rendered":"people don’t generally buy what they click"},"content":{"rendered":"\n

Here’s a fact: over 40% of people don’t buy what (shopping ad) they click.<\/strong><\/p>\n\n\n\n

Don’t believe me? As per retail guru Andreas Reiffen’s research: “only 34 percent (of conversions) bought the product that was clicked.” (More info at: https:\/\/searchengineland.com\/can-manage-inventory-google-shopping-247541<\/a>)<\/p>\n\n\n\n

Here’s a quick way to see similar data for yourself in your Analytics data:<\/p>\n\n\n\n

Step 1: Go to Conversions > Ecommerce > Product Performance
Step 2: Add Secondary dimension ‘Campaign’
Step 3: Add filter to only show a shopping campaign that targets a specific (set of) product(s)
Step 4: Have a look at the products that are actually bought after the click<\/p>\n\n\n\n

\"\"
(You can click the image to enlarge it)<\/figcaption><\/figure>\n\n\n\n

In most of my Ecommerce accounts, a huge chunk of the products sold are products that are not targeted in the filtered campaigns.<\/p>\n\n\n\n

You can use this Analytics view to see what products are bought via your PMax campaigns as well. Just filter on your PMax campaign.<\/p>\n\n\n\n

Go ahead, it only takes 5 minutes.

<\/strong>So, what products does your audience buy after they click your product listing ad? <\/p>\n\n\n\n

What do you think this report tells you about ROAS targets?<\/p>\n\n\n\n

– Nils<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a fact: over 40% of people don’t buy what (shopping ad) they click. Don’t believe me? As per retail guru Andreas Reiffen’s research: “only 34 percent (of conversions) bought the product that was clicked.” (More info at: https:\/\/searchengineland.com\/can-manage-inventory-google-shopping-247541) Here’s a quick way to see similar data for yourself in your Analytics data: Step 1: Go … Continue reading “people don’t generally buy what they click”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-342","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\npeople don't generally buy what they click - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/people-dont-generally-buy-what-they-click\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"people don't generally buy what they click - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Here’s a fact: over 40% of people don’t buy what (shopping ad) they click. Don’t believe me? As per retail guru Andreas Reiffen’s research: “only 34 percent (of conversions) bought the product that was clicked.” (More info at: https:\/\/searchengineland.com\/can-manage-inventory-google-shopping-247541) Here’s a quick way to see similar data for yourself in your Analytics data: Step 1: Go … Continue reading "people don’t generally buy what they click"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/people-dont-generally-buy-what-they-click\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-20T21:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-25T09:52:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-6.png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/people-dont-generally-buy-what-they-click#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/people-dont-generally-buy-what-they-click\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"people don’t generally buy what they click\",\"datePublished\":\"2022-12-20T21:26:00+00:00\",\"dateModified\":\"2024-01-25T09:52:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/people-dont-generally-buy-what-they-click\"},\"wordCount\":200,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/people-dont-generally-buy-what-they-click#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-6.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/people-dont-generally-buy-what-they-click\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/people-dont-generally-buy-what-they-click\",\"name\":\"people don't generally buy what they click - 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