{"id":335,"date":"2024-01-18T22:10:00","date_gmt":"2024-01-18T21:10:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=335"},"modified":"2024-01-19T08:08:48","modified_gmt":"2024-01-19T07:08:48","slug":"are-your-high-cpc-keywords-having-quality-score-issues-due-to-below-average-relevance-heres-your-fix","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/are-your-high-cpc-keywords-having-quality-score-issues-due-to-below-average-relevance-heres-your-fix","title":{"rendered":"Are your high-CPC keywords having quality score issues due to below-average relevance? Here’s your fix."},"content":{"rendered":"\n

Let’s say you’re in lead gen, and you’re working in a niche that is notorious for absurdly high average CPCs. Let’s say car insurance.<\/p>\n\n\n\n

80% of your leads come from only 20 keywords. Three keywords in your top 5 suffer from low quality scores due to ‘Ad Relevance’ scores ‘Below average’. Sounds familiar?<\/p>\n\n\n\n

Let’s say you’ve also already applied all the PPC 101 tricks to improve ad relevance:<\/p>\n\n\n\n

1. Include keyword in headline
2. Include keyword in description
3. Include keyword in display path
4. Make sure the ad copy resonates with the search intent behind the keyword<\/p>\n\n\n\n

Yet, still… Google tells you your ‘Ad Relevance’ scores are ‘Below average’. <\/p>\n\n\n\n

What do you do?<\/p>\n\n\n\n

You watch Ed.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

URL:\u00a0https:\/\/www.youtube.com\/watch?v=0s8mCdxvorU<\/a><\/p>\n\n\n\n

Yep, that’s Ed Leake again and in this video he shows you how you can leverage Google’s Natural Language API to increase your ad relevance score.<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

PS:<\/strong><\/p>\n\n\n\n

Ed actually has at least 23 more tips to improve your ad copy. They are part of the God Tier Ads Framework. If you want to simplify account management, take back control, and improve results (or your money back) -> sign up for Ed’s\u00a0God Tier Ads<\/a>.<\/p>\n\n\n\n

Use my discount code “NILS100” at checkout for $100 off.\u00a0<\/strong>Pay once, get lifetime access to everything.<\/p>\n\n\n\n

I\u2019d still share these tips without the kickback. Ed’s pro tips have made me way more money than I\u2019ll ever see from commissions, but a few extra bucks is nice! Here’s the link again:\u00a0https:\/\/app.godtierads.com\/gta-bonus-bundle\/apnnu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Let’s say you’re in lead gen, and you’re working in a niche that is notorious for absurdly high average CPCs. Let’s say car insurance. 80% of your leads come from only 20 keywords. Three keywords in your top 5 suffer from low quality scores due to ‘Ad Relevance’ scores ‘Below average’. Sounds familiar? Let’s say … Continue reading “Are your high-CPC keywords having quality score issues due to below-average relevance? Here’s your fix.”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-335","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nAre your high-CPC keywords having quality score issues due to below-average relevance? 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