{"id":321,"date":"2023-01-11T22:11:00","date_gmt":"2023-01-11T21:11:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=321"},"modified":"2024-01-11T09:49:58","modified_gmt":"2024-01-11T08:49:58","slug":"performance-max-compare-product-clicks-from-pmax-vs-shopping-in-2-minutes","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/performance-max-compare-product-clicks-from-pmax-vs-shopping-in-2-minutes","title":{"rendered":"[Performance Max] Compare product clicks from PMax vs Shopping… in 2 minutes"},"content":{"rendered":"\n

Did you know you can easily compare product clicks from PMax vs Standard Shopping? You can do so in only 2 minutes!<\/p>\n\n\n\n

Here’s how:
1. Open Google Ads UI
2. Navigate to Reports
3. Click ‘Custom’ to create a custom report
4. Add ‘MC ID’ (merchant center ID) to Row data
5. Add ‘Campaign type’ to Row data
6. Add metrics as Columns\u00a0<\/p>\n\n\n\n

Here’s what this report will look like (click image to enlarge):<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

NOTE:\u00a0Not all product clicks from PMax campaigns are clicks from Google Shopping Product Listing Ads.\u00a0PMax may also show your products in dynamic remarketing or other exotic\u00a0locations it is hiding from us.<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know you can easily compare product clicks from PMax vs Standard Shopping? You can do so in only 2 minutes! Here’s how:1. Open Google Ads UI2. Navigate to Reports3. Click ‘Custom’ to create a custom report4. Add ‘MC ID’ (merchant center ID) to Row data5. Add ‘Campaign type’ to Row data6. Add metrics … Continue reading “[Performance Max] Compare product clicks from PMax vs Shopping… in 2 minutes”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-321","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\n[Performance Max] Compare product clicks from PMax vs Shopping... in 2 minutes - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/performance-max-compare-product-clicks-from-pmax-vs-shopping-in-2-minutes\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Performance Max] Compare product clicks from PMax vs Shopping... in 2 minutes - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Did you know you can easily compare product clicks from PMax vs Standard Shopping? You can do so in only 2 minutes! Here’s how:1. Open Google Ads UI2. Navigate to Reports3. Click ‘Custom’ to create a custom report4. Add ‘MC ID’ (merchant center ID) to Row data5. Add ‘Campaign type’ to Row data6. 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