{"id":318,"date":"2023-01-26T18:27:00","date_gmt":"2023-01-26T17:27:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=318"},"modified":"2024-10-23T15:58:47","modified_gmt":"2024-10-23T13:58:47","slug":"performance-max-account-level-negative-keywords-are-here","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here","title":{"rendered":"[Performance Max]\u00a0Account-level negative keywords are here!"},"content":{"rendered":"\n

Finally! You can now create a negative keyword list that applies to all<\/em> search and shopping inventory. <\/p>\n\n\n\n

This includes PMax campaigns (as far as I know).<\/p>\n\n\n\n

Google is rolling out this feature in most of my accounts right now:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Here’s what Google has to say:<\/p>\n\n\n\n

\n

“When you create your account-level list of negative keywords, it will automatically apply to all search and shopping inventory in relevant campaign types. This allows you to create a single, global, account-level list that applies negative keywords across all relevant inventory in your account.<\/em><\/p>\n\n\n\n

You can create a single, account-level list of negative keywords in your Google Ads account settings. In your \u201cAccount Settings,\u201d you\u2019ll find the \u201cNegative keywords\u201d section. When you click on this section, you can begin creating your negative keywords list.<\/em><\/p>\n\n\n\n

You can create your list by defining which search terms are considered negative for your brand. You can then enter this all at once in the \u201cNegative keywords\u201d section of your \u201cAccount Settings\u201d in your Google Ads account. You can also specify whether you want to exclude these based on broad, exact, or phrase match. A limit of 1,000 negative keywords can be excluded for each account.<\/em>“<\/p>\n<\/blockquote>\n\n\n\n

Source: https:\/\/support.google.com\/google-ads\/answer\/2453983<\/a><\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

PS:<\/strong> if you like this post, be sure to check out my Google Ads Script for Negative Keyword Suggestions<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Finally! You can now create a negative keyword list that applies to all search and shopping inventory.  This includes PMax campaigns (as far as I know). Google is rolling out this feature in most of my accounts right now: Here’s what Google has to say: “When you create your account-level list of negative keywords, it will … Continue reading “[Performance Max]\u00a0Account-level negative keywords are here!”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-318","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\n[Performance Max]\u00a0Account-level negative keywords are here! - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Performance Max]\u00a0Account-level negative keywords are here! - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Finally! You can now create a negative keyword list that applies to all search and shopping inventory.  This includes PMax campaigns (as far as I know). Google is rolling out this feature in most of my accounts right now: Here’s what Google has to say: “When you create your account-level list of negative keywords, it will … Continue reading "[Performance Max]\u00a0Account-level negative keywords are here!"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-26T17:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-23T13:58:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-2.png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"[Performance Max]\u00a0Account-level negative keywords are here!\",\"datePublished\":\"2023-01-26T17:27:00+00:00\",\"dateModified\":\"2024-10-23T13:58:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here\"},\"wordCount\":235,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-2.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here\",\"name\":\"[Performance Max]\u00a0Account-level negative keywords are here! - Nils Rooijmans\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-2.png\",\"datePublished\":\"2023-01-26T17:27:00+00:00\",\"dateModified\":\"2024-10-23T13:58:47+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here#primaryimage\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-2.png\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-2.png\",\"width\":1038,\"height\":719},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nilsrooijmans.com\/daily\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[Performance Max]\u00a0Account-level negative keywords are here!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/\",\"name\":\"Nils Rooijmans Daily Newsletter - Google Ads\",\"description\":\"Daily emails to boost your Google Ads Performance\",\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\",\"name\":\"Nils Rooijmans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"width\":300,\"height\":300,\"caption\":\"Nils Rooijmans\"},\"logo\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\"},\"description\":\"Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.\",\"sameAs\":[\"https:\/\/nilsrooijmans.com\/\",\"https:\/\/www.linkedin.com\/in\/nilsrooijmans\/\"],\"url\":\"https:\/\/nilsrooijmans.com\/daily\/author\/nils\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Performance Max]\u00a0Account-level negative keywords are here! - Nils Rooijmans","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here","og_locale":"en_US","og_type":"article","og_title":"[Performance Max]\u00a0Account-level negative keywords are here! - Nils Rooijmans","og_description":"Finally! You can now create a negative keyword list that applies to all search and shopping inventory.  This includes PMax campaigns (as far as I know). Google is rolling out this feature in most of my accounts right now: Here’s what Google has to say: “When you create your account-level list of negative keywords, it will … Continue reading \"[Performance Max]\u00a0Account-level negative keywords are here!\"","og_url":"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here","og_site_name":"Nils Rooijmans","article_published_time":"2023-01-26T17:27:00+00:00","article_modified_time":"2024-10-23T13:58:47+00:00","og_image":[{"url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-2.png","type":"","width":"","height":""}],"author":"Nils Rooijmans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nils Rooijmans","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here#article","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here"},"author":{"name":"Nils Rooijmans","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"headline":"[Performance Max]\u00a0Account-level negative keywords are here!","datePublished":"2023-01-26T17:27:00+00:00","dateModified":"2024-10-23T13:58:47+00:00","mainEntityOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here"},"wordCount":235,"publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"image":{"@id":"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here#primaryimage"},"thumbnailUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-2.png","articleSection":["Google Ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here","url":"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here","name":"[Performance Max]\u00a0Account-level negative keywords are here! - Nils Rooijmans","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here#primaryimage"},"image":{"@id":"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here#primaryimage"},"thumbnailUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-2.png","datePublished":"2023-01-26T17:27:00+00:00","dateModified":"2024-10-23T13:58:47+00:00","breadcrumb":{"@id":"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here#primaryimage","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-2.png","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-2.png","width":1038,"height":719},{"@type":"BreadcrumbList","@id":"https:\/\/nilsrooijmans.com\/daily\/performance-max-account-level-negative-keywords-are-here#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nilsrooijmans.com\/daily"},{"@type":"ListItem","position":2,"name":"[Performance Max]\u00a0Account-level negative keywords are here!"}]},{"@type":"WebSite","@id":"https:\/\/nilsrooijmans.com\/daily\/#website","url":"https:\/\/nilsrooijmans.com\/daily\/","name":"Nils Rooijmans Daily Newsletter - Google Ads","description":"Daily emails to boost your Google Ads Performance","publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0","name":"Nils Rooijmans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","width":300,"height":300,"caption":"Nils Rooijmans"},"logo":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/"},"description":"Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.","sameAs":["https:\/\/nilsrooijmans.com\/","https:\/\/www.linkedin.com\/in\/nilsrooijmans\/"],"url":"https:\/\/nilsrooijmans.com\/daily\/author\/nils"}]}},"_links":{"self":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/comments?post=318"}],"version-history":[{"count":2,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/318\/revisions"}],"predecessor-version":[{"id":1127,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/318\/revisions\/1127"}],"wp:attachment":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/media?parent=318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/categories?post=318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/tags?post=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}