{"id":314,"date":"2023-02-13T22:45:00","date_gmt":"2023-02-13T21:45:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=314"},"modified":"2024-01-11T09:21:08","modified_gmt":"2024-01-11T08:21:08","slug":"7-ways-to-use-scripts-to-scale-your-agency","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency","title":{"rendered":"7 ways to use scripts to scale your agency"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Scripts allow me to easily scale my remote PPC agency without increasing headcount. Here are examples of things I&#8217;ve automated:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1) Anomaly detection<br><\/strong>Daily, weekly, and monthly alerts on significant changes in all important KPIs.\u00a0Think email alerts with links to a Google Sheet showing all dramatic changes in impressions, clicks, cost, conversions, conversion rate, cost per conversion, and ROAS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2) Check default campaign settings \u00a0<br><\/strong>Sends me an alert every time a campaign setting deviates from the defaults for the specific account. Think search partners, advanced location targeting (&#8216;people in&#8230;&#8217; versus&#8230;), ad rotation, ad schedules, and list of audiences added for observation\/targeting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3) Account offline alert<br><\/strong>Sends an email and SMS alert when an account goes offline for any reason, such as a declined credit card or depleted budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4) Budget monitoring and budget pacing<br><\/strong>These are critical for &#8220;smaller&#8221; lead gen clients in my portfolio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5) Add creation date to new ads<br><\/strong>This script adds the creation date of the new ad copy variant as a label. Huge time saver when running A\/B tests!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6) Change history alerts<br><\/strong>For monitoring the change history.\u00a0Two reasons: (1) to be in the know when someone outside of my team makes any changes to the account, and (2) to make sure changes are being made.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7) Negative keyword suggestions<br><\/strong>Easily manage potential negative keywords via a Google Sheet:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1461\" height=\"118\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1.png\" alt=\"\" class=\"wp-image-316\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1.png 1461w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1-300x24.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1-1024x83.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1-768x62.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1-1200x97.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Note: this is only a small fraction of the scripts my team and I use to manage our accounts.\u00a0I wanted to share these to give you an idea of what is possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019d love to hear about the scripts you use for scaling your operations. Which ones have been most helpful for you?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PS: If you&#8217;re managing over 20 different accounts and looking for efficiency tips, reach out to learn about my favorite script for this situation -> just send me an email at nils@nilsrooijmans.com.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scripts allow me to easily scale my remote PPC agency without increasing headcount. Here are examples of things I&#8217;ve automated: 1) Anomaly detectionDaily, weekly, and monthly alerts on significant changes in all important KPIs.\u00a0Think email alerts with links to a Google Sheet showing all dramatic changes in impressions, clicks, cost, conversions, conversion rate, cost per &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;7 ways to use scripts to scale your agency&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-314","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 ways to use scripts to scale your agency - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ways to use scripts to scale your agency - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Scripts allow me to easily scale my remote PPC agency without increasing headcount. Here are examples of things I&#8217;ve automated: 1) Anomaly detectionDaily, weekly, and monthly alerts on significant changes in all important KPIs.\u00a0Think email alerts with links to a Google Sheet showing all dramatic changes in impressions, clicks, cost, conversions, conversion rate, cost per &hellip; Continue reading &quot;7 ways to use scripts to scale your agency&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-13T21:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-11T08:21:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1.png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"7 ways to use scripts to scale your agency\",\"datePublished\":\"2023-02-13T21:45:00+00:00\",\"dateModified\":\"2024-01-11T08:21:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency\"},\"wordCount\":319,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency\",\"name\":\"7 ways to use scripts to scale your agency - Nils Rooijmans\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1.png\",\"datePublished\":\"2023-02-13T21:45:00+00:00\",\"dateModified\":\"2024-01-11T08:21:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency#primaryimage\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1.png\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1.png\",\"width\":1461,\"height\":118},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nilsrooijmans.com\/daily\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 ways to use scripts to scale your agency\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/\",\"name\":\"Nils Rooijmans Daily Newsletter - Google Ads\",\"description\":\"Daily emails to boost your Google Ads Performance\",\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\",\"name\":\"Nils Rooijmans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"width\":300,\"height\":300,\"caption\":\"Nils Rooijmans\"},\"logo\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\"},\"description\":\"Google Ads Performance Architect with a passion for PPC Automation &amp; AI, in particular via Google Ads Scripts.\",\"sameAs\":[\"https:\/\/nilsrooijmans.com\/\",\"https:\/\/www.linkedin.com\/in\/nilsrooijmans\/\"],\"url\":\"https:\/\/nilsrooijmans.com\/daily\/author\/nils\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 ways to use scripts to scale your agency - Nils Rooijmans","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency","og_locale":"en_US","og_type":"article","og_title":"7 ways to use scripts to scale your agency - Nils Rooijmans","og_description":"Scripts allow me to easily scale my remote PPC agency without increasing headcount. Here are examples of things I&#8217;ve automated: 1) Anomaly detectionDaily, weekly, and monthly alerts on significant changes in all important KPIs.\u00a0Think email alerts with links to a Google Sheet showing all dramatic changes in impressions, clicks, cost, conversions, conversion rate, cost per &hellip; Continue reading \"7 ways to use scripts to scale your agency\"","og_url":"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency","og_site_name":"Nils Rooijmans","article_published_time":"2023-02-13T21:45:00+00:00","article_modified_time":"2024-01-11T08:21:08+00:00","og_image":[{"url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1.png","type":"","width":"","height":""}],"author":"Nils Rooijmans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nils Rooijmans","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency#article","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency"},"author":{"name":"Nils Rooijmans","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"headline":"7 ways to use scripts to scale your agency","datePublished":"2023-02-13T21:45:00+00:00","dateModified":"2024-01-11T08:21:08+00:00","mainEntityOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency"},"wordCount":319,"publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"image":{"@id":"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency#primaryimage"},"thumbnailUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1.png","articleSection":["Google Ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency","url":"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency","name":"7 ways to use scripts to scale your agency - Nils Rooijmans","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency#primaryimage"},"image":{"@id":"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency#primaryimage"},"thumbnailUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1.png","datePublished":"2023-02-13T21:45:00+00:00","dateModified":"2024-01-11T08:21:08+00:00","breadcrumb":{"@id":"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency#primaryimage","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1.png","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/01\/image-1.png","width":1461,"height":118},{"@type":"BreadcrumbList","@id":"https:\/\/nilsrooijmans.com\/daily\/7-ways-to-use-scripts-to-scale-your-agency#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nilsrooijmans.com\/daily"},{"@type":"ListItem","position":2,"name":"7 ways to use scripts to scale your agency"}]},{"@type":"WebSite","@id":"https:\/\/nilsrooijmans.com\/daily\/#website","url":"https:\/\/nilsrooijmans.com\/daily\/","name":"Nils Rooijmans Daily Newsletter - Google Ads","description":"Daily emails to boost your Google Ads Performance","publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0","name":"Nils Rooijmans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","width":300,"height":300,"caption":"Nils Rooijmans"},"logo":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/"},"description":"Google Ads Performance Architect with a passion for PPC Automation &amp; AI, in particular via Google Ads Scripts.","sameAs":["https:\/\/nilsrooijmans.com\/","https:\/\/www.linkedin.com\/in\/nilsrooijmans\/"],"url":"https:\/\/nilsrooijmans.com\/daily\/author\/nils"}]}},"_links":{"self":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/comments?post=314"}],"version-history":[{"count":2,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/314\/revisions"}],"predecessor-version":[{"id":317,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/314\/revisions\/317"}],"wp:attachment":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/media?parent=314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/categories?post=314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/tags?post=314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}