{"id":290,"date":"2023-03-02T18:40:00","date_gmt":"2023-03-02T17:40:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=290"},"modified":"2023-12-21T10:36:24","modified_gmt":"2023-12-21T09:36:24","slug":"did-you-know-search-terms-have-match-types-too-the-sequel","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/did-you-know-search-terms-have-match-types-too-the-sequel","title":{"rendered":"Did you know? Search terms have match types too (the sequel)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Roughly a month ago, we talked about search term match types.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not <em>keyword<\/em> match types. Nope&#8230;\u00a0<em>Search term<\/em> match types!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use this search term match type to monitor the performance of the ever-changing broad match algorithm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don&#8217;t know what I am talking about, you can go read the write-up I made on Jan 30 (shared below for your convenience).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I use the search term match type to monitor if true broad match still serves <em>my<\/em> goals (instead of Google&#8217;s).<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how you can do the same:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Create a custom report via the report editor,\u00a0<br>2. include &#8216;search terms match type&#8217; as your main column,\u00a0<br>3. add your KPI metrics as secondary columns,\u00a0<br>4. filter on keyword match type is Broad, and\u00a0<br>5. compare performance for different date ranges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what that would look like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1443\" height=\"404\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-23.png\" alt=\"\" class=\"wp-image-291\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-23.png 1443w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-23-300x84.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-23-1024x287.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-23-768x215.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-23-1200x336.png 1200w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption class=\"wp-element-caption\">(Click image to enlarge)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can also use this report to see the % of spend on true broad matches versus the exact and phrase, and monitor changes in this percentage over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PS:<\/strong> Here&#8217;s the copy of what I wrote from Jan 30 -> <a href=\"https:\/\/nilsrooijmans.com\/daily\/did-you-know-search-terms-have-match-types-too  \">https:\/\/nilsrooijmans.com\/daily\/did-you-know-search-terms-have-match-types-too  <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roughly a month ago, we talked about search term match types. Not keyword match types. Nope&#8230;\u00a0Search term match types! You can use this search term match type to monitor the performance of the ever-changing broad match algorithm. If you don&#8217;t know what I am talking about, you can go read the write-up I made on &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/did-you-know-search-terms-have-match-types-too-the-sequel\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Did you know? Search terms have match types too (the sequel)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-290","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Did you know? Search terms have match types too (the sequel) - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/did-you-know-search-terms-have-match-types-too-the-sequel\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Did you know? Search terms have match types too (the sequel) - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Roughly a month ago, we talked about search term match types. Not keyword match types. Nope&#8230;\u00a0Search term match types! You can use this search term match type to monitor the performance of the ever-changing broad match algorithm. If you don&#8217;t know what I am talking about, you can go read the write-up I made on &hellip; Continue reading &quot;Did you know? Search terms have match types too (the sequel)&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/did-you-know-search-terms-have-match-types-too-the-sequel\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-02T17:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-21T09:36:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-23.png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/did-you-know-search-terms-have-match-types-too-the-sequel#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/did-you-know-search-terms-have-match-types-too-the-sequel\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"Did you know? 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