{"id":281,"date":"2023-12-18T23:21:00","date_gmt":"2023-12-18T22:21:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=281"},"modified":"2023-12-20T08:56:22","modified_gmt":"2023-12-20T07:56:22","slug":"brand-restrictions-for-search-campaigns","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/brand-restrictions-for-search-campaigns","title":{"rendered":"brand restrictions for search campaigns"},"content":{"rendered":"\n

Are you running separate search campaigns for your brand keyword?\u00a0(You should!)<\/em><\/p>\n\n\n\n

And, because of Google’s dance with the keyword match types, are you increasingly seeing non-brand search terms being matched to your brand keywords?\u00a0(Don’t we all?!)<\/em><\/p>\n\n\n\n

If so, Google’s ‘brand restrictions for search campaigns’ may be just what you need. Brand restrictions allow you to restrict your campaign\u2019s traffic to Search queries that contain specific brands.\u00a0<\/p>\n\n\n\n

NOTE: Enabling brand restrictions for Search requires the campaign to have the broad match campaign setting enabled.<\/p>\n\n\n\n

More info here:\u00a0https:\/\/support.google.com\/google-ads\/answer\/13721847?hl=en<\/a><\/p>\n\n\n\n

I haven’t tested this feature myself and prefer to use a script to retroactively add non-brand search terms as negative keywords.<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

PS: If you have used this feature, I’m curious to hear your thoughts on it. You can email me about them at nils@nilsrooijmans.com.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you running separate search campaigns for your brand keyword?\u00a0(You should!) And, because of Google’s dance with the keyword match types, are you increasingly seeing non-brand search terms being matched to your brand keywords?\u00a0(Don’t we all?!) If so, Google’s ‘brand restrictions for search campaigns’ may be just what you need. Brand restrictions allow you to … Continue reading “brand restrictions for search campaigns”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-281","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nbrand restrictions for search campaigns - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/brand-restrictions-for-search-campaigns\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"brand restrictions for search campaigns - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Are you running separate search campaigns for your brand keyword?\u00a0(You should!) 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