{"id":272,"date":"2023-03-08T13:37:00","date_gmt":"2023-03-08T12:37:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=272"},"modified":"2023-12-15T10:38:12","modified_gmt":"2023-12-15T09:38:12","slug":"performance-max-pmax-is-super-easy-follow-these-3-steps-to-skyrocket-revenue-and-profits","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/performance-max-pmax-is-super-easy-follow-these-3-steps-to-skyrocket-revenue-and-profits","title":{"rendered":"[Performance Max] PMax is super easy, follow these 3 steps to skyrocket revenue and profits"},"content":{"rendered":"\n

Performance Max is super easy.<\/strong><\/p>\n\n\n\n

Do these 3 things and your revenue and profits will skyrocket:<\/p>\n\n\n\n

    \n
  1. Implement gtag.js on your site<\/li>\n\n\n\n
  2. Add Google Ads conversion tracking code<\/li>\n\n\n\n
  3. Set up dynamic remarketing\u00a0<\/li>\n\n\n\n
  4. Make sure the product id matched your feed id<\/li>\n\n\n\n
  5. Include hashed email<\/li>\n\n\n\n
  6. Add the new_customer parameter to your tag<\/li>\n\n\n\n
  7. Customize ad_personalization_signals to comply with regulations<\/li>\n\n\n\n
  8. Enable consent mode modeling<\/li>\n\n\n\n
  9. Enable enhanced conversion tracking<\/li>\n\n\n\n
  10. Set attribution to data-driven<\/li>\n\n\n\n
  11. Make sure to have GA4 implemented and linked to your account<\/li>\n\n\n\n
  12. Create Performance Max segment in GA4<\/li>\n\n\n\n
  13. For lead gen: use UTM parameters at the asset group level so that (in your CRM) you can track the quality of the leads for individual asset groups<\/li>\n\n\n\n
  14. For lead gen: track lead quality and automatically send value updates to Google<\/li>\n\n\n\n
  15. Disable Auto-applied recommendations<\/li>\n\n\n\n
  16. Connect merchant center<\/li>\n\n\n\n
  17. Optimize product feed\u00a0<\/li>\n\n\n\n
  18. Add a short title in the product feed so that it will show in Discovery and Gmail ads<\/li>\n\n\n\n
  19. Label products based on product margins<\/li>\n\n\n\n
  20. Decide on campaign structure<\/li>\n\n\n\n
  21. Make sure standard search campaigns are set up and working properly<\/li>\n\n\n\n
  22. Make sure standard campaigns generate >30 conversions per month<\/li>\n\n\n\n
  23. Create performance max campaigns<\/li>\n\n\n\n
  24. Decide on realistic additional value for new customers<\/li>\n\n\n\n
  25. Set advanced location targeting to ‘Presence: People in or regularly in your targeted locations’<\/li>\n\n\n\n
  26. Create ad schedule<\/li>\n\n\n\n
  27. Create assets groups<\/li>\n\n\n\n
  28. Create headlines<\/li>\n\n\n\n
  29. Create long headlines<\/li>\n\n\n\n
  30. Create descriptions<\/li>\n\n\n\n
  31. Create (lifestyle) images<\/li>\n\n\n\n
  32. Create attention-grabbing videos<\/li>\n\n\n\n
  33. Add call to action<\/li>\n\n\n\n
  34. Add display path<\/li>\n\n\n\n
  35. Add extensions<\/li>\n\n\n\n
  36. Create a customer-match audience of existing customers<\/li>\n\n\n\n
  37. Create a custom segment audience of converting search terms<\/li>\n\n\n\n
  38. Test both ‘People with any of these interests or purchase intentions’ and ‘People who searched for any of these terms on Google’<\/li>\n\n\n\n
  39. Create an in-market audience segment<\/li>\n\n\n\n
  40. Test if you should disable url expansions<\/li>\n\n\n\n
  41. Add a dedicated (dynamic) remarketing campaign next to PMax<\/li>\n\n\n\n
  42. Make sure website is mobile-friendly<\/li>\n\n\n\n
  43. Make sure landing page loads within 3 secs<\/li>\n\n\n\n
  44. Make sure landing page includes social proof<\/li>\n\n\n\n
  45. Make sure forms and\/or checkouts work 100%<\/li>\n\n\n\n
  46. Make sure your feed is updated frequently (more than default once per day)<\/li>\n\n\n\n
  47. Exclude mobile app categories<\/li>\n\n\n\n
  48. Exclude content keywords<\/li>\n\n\n\n
  49. Exclude sensitive content<\/li>\n\n\n\n
  50. Exclude parked domains<\/li>\n\n\n\n
  51. Exclude YouTube live streams<\/li>\n\n\n\n
  52. Add url exclusions<\/li>\n\n\n\n
  53. Exclude brand from campaign<\/li>\n\n\n\n
  54. Add account-wide negatives<\/li>\n\n\n\n
  55. Ask Google rep to add a negative keyword list to the campaign<\/li>\n\n\n\n
  56. Choose bidding strategy<\/li>\n\n\n\n
  57. Determine target for bidding strategy<\/li>\n\n\n\n
  58. Apply seasonality adjustment for short sales promotions<\/li>\n\n\n\n
  59. Make sure no assets or extensions get disapproved<\/li>\n\n\n\n
  60. Make sure no top-selling products are disapproved\u00a0<\/li>\n\n\n\n
  61. Make sure no top-selling products are out of stock<\/li>\n\n\n\n
  62. Make sure prices remain competitive<\/li>\n\n\n\n
  63. Make sure shipping cost and delivery times remain competitive<\/li>\n\n\n\n
  64. Prevent extremely negative reviews\u00a0<\/li>\n\n\n\n
  65. For lead gen: prevent lead fraud by implementing lead fraud prevention tactics in your forms<\/li>\n\n\n\n
  66. Monitor campaign insights like a hawk<\/li>\n\n\n\n
  67. Monitor PMax networks’ performance via Mike Rhodes script<\/li>\n\n\n\n
  68. Monitor user location report<\/li>\n\n\n\n
  69. Monitor ‘new vs returning visitors’ segment<\/li>\n\n\n\n
  70. Monitor new customers reporting column<\/li>\n\n\n\n
  71. Add negative keywords<\/li>\n\n\n\n
  72. Exclude placements\u00a0<\/li>\n\n\n\n
  73. Exclude low-performing products<\/li>\n\n\n\n
  74. Exclude low-performing user locations<\/li>\n\n\n\n
  75. Replace zero-click products to new campaigns<\/li>\n\n\n\n
  76. Create new campaign for the product that spends >50% of budget<\/li>\n\n\n\n
  77. Monitor audience insights<\/li>\n\n\n\n
  78. Create new asset groups for best-performing audiences<\/li>\n\n\n\n
  79. Monitor ‘suggested trends’<\/li>\n\n\n\n
  80. Create new asset groups for relevant trends<\/li>\n\n\n\n
  81. Check for cannibalization in GA4<\/li>\n\n\n\n
  82. Gradually increase\/decrease bidding targets<\/li>\n\n\n\n
  83. Gradually increase\/decrease budgets<\/li>\n\n\n\n
  84. Improve poor assets<\/li>\n\n\n\n
  85. Spend at least 3 times your avg CPA and over $100 per day<\/li>\n\n\n\n
  86. Wait & pray\u00a0<\/li>\n<\/ol>\n\n\n\n

    What other 3 things did I forget?<\/strong><\/p>\n\n\n\n

    – Nils<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Performance Max is super easy. Do these 3 things and your revenue and profits will skyrocket: What other 3 things did I forget? – Nils<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-272","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\n[Performance Max] PMax is super easy, follow these 3 steps to skyrocket revenue and profits - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/performance-max-pmax-is-super-easy-follow-these-3-steps-to-skyrocket-revenue-and-profits\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Performance Max] PMax is super easy, follow these 3 steps to skyrocket revenue and profits - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Performance Max is super easy. 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