{"id":269,"date":"2023-03-10T13:41:00","date_gmt":"2023-03-10T12:41:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=269"},"modified":"2023-12-15T10:19:15","modified_gmt":"2023-12-15T09:19:15","slug":"ga4-imported-conversions-in-google-ads-will-solely-use-ga4-conversion-windows","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/ga4-imported-conversions-in-google-ads-will-solely-use-ga4-conversion-windows","title":{"rendered":"GA4 imported conversions in Google Ads will solely use GA4 conversion windows"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">FYI: Google is removing the ability to have independently configured conversion windows in GA4 and Google Ads.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After March 31, GA4 imported conversions in Google Ads will solely use the GA4 settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 allows you to select 30, 60, or 90-day conversion windows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads did offer more flexibility in letting you pick any length you wanted, from 1 to 90 days.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve used this feature, it&#8217;s time to rethink some.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"757\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-21.png\" alt=\"\" class=\"wp-image-270\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-21.png 607w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-21-241x300.png 241w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NB: Although this message is about imported conversions, I always recommend to use Google Ads conversion tracking instead of importing conversions through Analytics.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FYI: Google is removing the ability to have independently configured conversion windows in GA4 and Google Ads.\u00a0 After March 31, GA4 imported conversions in Google Ads will solely use the GA4 settings. GA4 allows you to select 30, 60, or 90-day conversion windows. Google Ads did offer more flexibility in letting you pick any length &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/ga4-imported-conversions-in-google-ads-will-solely-use-ga4-conversion-windows\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;GA4 imported conversions in Google Ads will solely use GA4 conversion windows&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-269","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GA4 imported conversions in Google Ads will solely use GA4 conversion windows - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/ga4-imported-conversions-in-google-ads-will-solely-use-ga4-conversion-windows\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA4 imported conversions in Google Ads will solely use GA4 conversion windows - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"FYI: Google is removing the ability to have independently configured conversion windows in GA4 and Google Ads.\u00a0 After March 31, GA4 imported conversions in Google Ads will solely use the GA4 settings. GA4 allows you to select 30, 60, or 90-day conversion windows. 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