{"id":238,"date":"2023-06-16T16:55:00","date_gmt":"2023-06-16T14:55:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=238"},"modified":"2023-12-14T07:30:07","modified_gmt":"2023-12-14T06:30:07","slug":"google-ads-script-pause-campaigns-for-potential-invalid-activity","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity","title":{"rendered":"[Google Ads Script] Pause Campaigns for Potential Invalid Activity"},"content":{"rendered":"\n

This is my last working day before my motorcycle road trip in California. For the next two weeks, the\u00a0MV Agusta Brutale<\/a>\u00a0will be my best friend.\u00a0Before I’m off to the canyons, here’s my latest find:<\/p>\n\n\n\n

[Google Ads Script] Pause Campaigns for Potential Invalid Activity<\/strong><\/p>\n\n\n\n

URL<\/strong>:\u00a0https:\/\/github.com\/hoofay\/autoPauseCampaignsInvalidClicks\/blob\/master\/autoPauseCampaignsInvalidClicks.txt<\/a><\/p>\n\n\n\n

What it does:\u00a0<\/strong>This script pauses campaigns that have >30% invalid click rate (and >20 clicks) during the day.<\/p>\n\n\n\n

Why you care:\u00a0<\/strong>Click fraud is a rampant issue on Google’s Display Network. Google Shopping ads also see a lot of click fraud activity.\u00a0Although Google does a great job in detecting click fraud, fraudulent clicks _will_ pass their filters unnoticed.\u00a0And _you_ will be paying for them.\u00a0So, if your ads are being targeted by invalid click activity, you might want to pause them.<\/p>\n\n\n\n

Note:<\/strong> The script does require some minor changes to make it work for you (i.e., add email address, change thresholds, and optionally add functions to pause shopping and PMax campaigns).\u00a0<\/p>\n\n\n\n

If you’re interested in the latter, just ask ChatGPT to assist you, or email me and I’ll see what I can do when I get back from the twisty roads.<\/p>\n\n\n\n

See you in two weeks, happy scripting!<\/p>\n\n\n\n

– Nils<\/p>\n","protected":false},"excerpt":{"rendered":"

This is my last working day before my motorcycle road trip in California. For the next two weeks, the\u00a0MV Agusta Brutale\u00a0will be my best friend.\u00a0Before I’m off to the canyons, here’s my latest find: [Google Ads Script] Pause Campaigns for Potential Invalid Activity URL:\u00a0https:\/\/github.com\/hoofay\/autoPauseCampaignsInvalidClicks\/blob\/master\/autoPauseCampaignsInvalidClicks.txt What it does:\u00a0This script pauses campaigns that have >30% invalid click … Continue reading “[Google Ads Script] Pause Campaigns for Potential Invalid Activity”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-238","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\n[Google Ads Script] Pause Campaigns for Potential Invalid Activity - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Google Ads Script] Pause Campaigns for Potential Invalid Activity - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"This is my last working day before my motorcycle road trip in California. For the next two weeks, the\u00a0MV Agusta Brutale\u00a0will be my best friend.\u00a0Before I’m off to the canyons, here’s my latest find: [Google Ads Script] Pause Campaigns for Potential Invalid Activity URL:\u00a0https:\/\/github.com\/hoofay\/autoPauseCampaignsInvalidClicks\/blob\/master\/autoPauseCampaignsInvalidClicks.txt What it does:\u00a0This script pauses campaigns that have >30% invalid click … Continue reading "[Google Ads Script] Pause Campaigns for Potential Invalid Activity"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-16T14:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-14T06:30:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_GreenBG_SQUARE_200x186.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"186\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"[Google Ads Script] Pause Campaigns for Potential Invalid Activity\",\"datePublished\":\"2023-06-16T14:55:00+00:00\",\"dateModified\":\"2023-12-14T06:30:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity\"},\"wordCount\":222,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity\",\"name\":\"[Google Ads Script] Pause Campaigns for Potential Invalid Activity - Nils Rooijmans\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\"},\"datePublished\":\"2023-06-16T14:55:00+00:00\",\"dateModified\":\"2023-12-14T06:30:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nilsrooijmans.com\/daily\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[Google Ads Script] Pause Campaigns for Potential Invalid Activity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/\",\"name\":\"Nils Rooijmans Daily Newsletter - Google Ads\",\"description\":\"Daily emails to boost your Google Ads Performance\",\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\",\"name\":\"Nils Rooijmans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"width\":300,\"height\":300,\"caption\":\"Nils Rooijmans\"},\"logo\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\"},\"description\":\"Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.\",\"sameAs\":[\"https:\/\/nilsrooijmans.com\/\",\"https:\/\/www.linkedin.com\/in\/nilsrooijmans\/\"],\"url\":\"https:\/\/nilsrooijmans.com\/daily\/author\/nils\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[Google Ads Script] Pause Campaigns for Potential Invalid Activity - Nils Rooijmans","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity","og_locale":"en_US","og_type":"article","og_title":"[Google Ads Script] Pause Campaigns for Potential Invalid Activity - Nils Rooijmans","og_description":"This is my last working day before my motorcycle road trip in California. For the next two weeks, the\u00a0MV Agusta Brutale\u00a0will be my best friend.\u00a0Before I’m off to the canyons, here’s my latest find: [Google Ads Script] Pause Campaigns for Potential Invalid Activity URL:\u00a0https:\/\/github.com\/hoofay\/autoPauseCampaignsInvalidClicks\/blob\/master\/autoPauseCampaignsInvalidClicks.txt What it does:\u00a0This script pauses campaigns that have >30% invalid click … Continue reading \"[Google Ads Script] Pause Campaigns for Potential Invalid Activity\"","og_url":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity","og_site_name":"Nils Rooijmans","article_published_time":"2023-06-16T14:55:00+00:00","article_modified_time":"2023-12-14T06:30:07+00:00","og_image":[{"width":200,"height":186,"url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_GreenBG_SQUARE_200x186.jpg","type":"image\/jpeg"}],"author":"Nils Rooijmans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nils Rooijmans","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity#article","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity"},"author":{"name":"Nils Rooijmans","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"headline":"[Google Ads Script] Pause Campaigns for Potential Invalid Activity","datePublished":"2023-06-16T14:55:00+00:00","dateModified":"2023-12-14T06:30:07+00:00","mainEntityOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity"},"wordCount":222,"publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"articleSection":["Google Ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity","url":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity","name":"[Google Ads Script] Pause Campaigns for Potential Invalid Activity - Nils Rooijmans","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#website"},"datePublished":"2023-06-16T14:55:00+00:00","dateModified":"2023-12-14T06:30:07+00:00","breadcrumb":{"@id":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nilsrooijmans.com\/daily\/google-ads-script-pause-campaigns-for-potential-invalid-activity#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nilsrooijmans.com\/daily"},{"@type":"ListItem","position":2,"name":"[Google Ads Script] Pause Campaigns for Potential Invalid Activity"}]},{"@type":"WebSite","@id":"https:\/\/nilsrooijmans.com\/daily\/#website","url":"https:\/\/nilsrooijmans.com\/daily\/","name":"Nils Rooijmans Daily Newsletter - Google Ads","description":"Daily emails to boost your Google Ads Performance","publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0","name":"Nils Rooijmans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","width":300,"height":300,"caption":"Nils Rooijmans"},"logo":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/"},"description":"Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.","sameAs":["https:\/\/nilsrooijmans.com\/","https:\/\/www.linkedin.com\/in\/nilsrooijmans\/"],"url":"https:\/\/nilsrooijmans.com\/daily\/author\/nils"}]}},"_links":{"self":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/comments?post=238"}],"version-history":[{"count":1,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/238\/revisions"}],"predecessor-version":[{"id":239,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/238\/revisions\/239"}],"wp:attachment":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/media?parent=238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/categories?post=238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/tags?post=238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}