{"id":224,"date":"2023-05-15T18:44:00","date_gmt":"2023-05-15T16:44:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=224"},"modified":"2023-12-13T09:21:31","modified_gmt":"2023-12-13T08:21:31","slug":"my-favorite-filter-to-reduce-wasted-ad-spend","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/my-favorite-filter-to-reduce-wasted-ad-spend","title":{"rendered":"my favorite filter to reduce wasted ad spend"},"content":{"rendered":"\n

Here’s my favorite way to manually reduce wasted ad spend:<\/p>\n\n\n\n

1. Go to the search term view at account level\u00a0
2. Create filter (clicks > 100 AND conversions < 1)
3. Save filter
4. Revisit the filter at least once every month<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

And there’s your list of potential negative keywords!\u00a0<\/p>\n\n\n\n

Simply add the negative keywords\u00a0to your account and gone are those clicks that go nowhere.<\/p>\n\n\n\n

PRO TIP: have a script automatically monitor your search terms for you, and have it send an email alert every time a search term matches your filter(s).<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

P.S.<\/strong> Have you ever thought about creating your own Google Ads Script but gave up on the idea?<\/p>\n\n\n\n

I\u2019ve got good news for you!<\/p>\n\n\n\n

If you can read English, you can create your own Google Ads Script.<\/p>\n\n\n\n

In my Google Ads Scripts for Beginners workshop, you will learn exactly what to do to get your very own script running in your account. In ONE DAY.<\/p>\n\n\n\n

Places are limited. Reserve your spot now: https:\/\/nilsrooijmans.com\/google-ads-scripting-workshop-for-beginners\/<\/a><\/p>\n\n\n\n

I hope to see (and hear) you there!<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s my favorite way to manually reduce wasted ad spend: 1. Go to the search term view at account level\u00a02. Create filter (clicks > 100 AND conversions < 1)3. Save filter4. Revisit the filter at least once every month And there’s your list of potential negative keywords!\u00a0 Simply add the negative keywords\u00a0to your account and … Continue reading “my favorite filter to reduce wasted ad spend”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-224","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nmy favorite filter to reduce wasted ad spend - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/my-favorite-filter-to-reduce-wasted-ad-spend\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"my favorite filter to reduce wasted ad spend - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Here’s my favorite way to manually reduce wasted ad spend: 1. 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