{"id":206,"date":"2023-12-12T22:30:00","date_gmt":"2023-12-12T21:30:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=206"},"modified":"2023-12-13T04:29:08","modified_gmt":"2023-12-13T03:29:08","slug":"easily-improve-your-quality-score-with-these-two-filters","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/easily-improve-your-quality-score-with-these-two-filters","title":{"rendered":"Easily improve your Quality Score with these two filters"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Quality Scores&#8230; yuck. The Quality Score metric is\u00a0a black box and optimizing your quality score can be a huge time sink.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The value of optimizing keyword Quality Score is heavily debated amongst PPC practitioners. The controversy around AI&#8217;s existential risk is simply dwarfed by PPC Redditors and PPC Tweeps discussing the magic QS acronym&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Personally, I restrict my QS optimization efforts to a very limited set of keywords for which optimizing the QS is:\u00a0<br>A) making a significant difference (in number of clicks and\/or average CPCs), and<br>B) easy to do<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The easiest way to discover keywords that meet both criteria is to use filters in your keyword reports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Filter 1: Find keywords with enough search volume and less than perfect &#8220;ad relevance.&#8221;<\/strong> Improving ad relevance is simply a matter of adding the keyword to your ad copy and extensions. Easy fix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(You can click the images to enlarge and see filters.)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"248\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-13-1024x248.png\" alt=\"\" class=\"wp-image-215\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-13-1024x248.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-13-300x73.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-13-768x186.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-13.png 1095w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Filter 2: Find keywords with enough search volume and below-average score for &#8220;landing page experience.&#8221;<\/strong> Improving landing page experience can simply be a matter of mapping the keyword to a better landing page on your site. Another easy fix.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"155\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-14-1024x155.png\" alt=\"\" class=\"wp-image-216\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-14-1024x155.png 1024w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-14-300x46.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-14-768x117.png 768w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-14.png 1094w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">PRO TIP: Save these filters so that you can easily revisit them next month.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"396\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-12.png\" alt=\"\" class=\"wp-image-214\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-12.png 276w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-12-209x300.png 209w\" sizes=\"auto, (max-width: 276px) 85vw, 276px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SUPER-PRO TIP: Hey, why not create a script to alert you when new keywords pop up that meet these criteria? You guessed it, I&#8217;ve got that one running. \ud83d\ude42<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PS:<\/strong>\u00a0If you are a native Dutch Google Ads Specialist with at least 1-2 years of experience, want to up your ad copy skills, and are interested in a part time job (2 hours per week), OR you know someone, please send me an email at nils@nilsrooijmans.com. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quality Scores&#8230; yuck. The Quality Score metric is\u00a0a black box and optimizing your quality score can be a huge time sink. The value of optimizing keyword Quality Score is heavily debated amongst PPC practitioners. The controversy around AI&#8217;s existential risk is simply dwarfed by PPC Redditors and PPC Tweeps discussing the magic QS acronym&#8230; Personally, &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/easily-improve-your-quality-score-with-these-two-filters\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Easily improve your Quality Score with these two filters&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-206","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Easily improve your Quality Score with these two filters - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/easily-improve-your-quality-score-with-these-two-filters\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Easily improve your Quality Score with these two filters - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Quality Scores&#8230; yuck. The Quality Score metric is\u00a0a black box and optimizing your quality score can be a huge time sink. The value of optimizing keyword Quality Score is heavily debated amongst PPC practitioners. The controversy around AI&#8217;s existential risk is simply dwarfed by PPC Redditors and PPC Tweeps discussing the magic QS acronym&#8230; Personally, &hellip; Continue reading &quot;Easily improve your Quality Score with these two filters&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/easily-improve-your-quality-score-with-these-two-filters\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-12T21:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T03:29:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-13-1024x248.png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/easily-improve-your-quality-score-with-these-two-filters#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/easily-improve-your-quality-score-with-these-two-filters\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"Easily improve your Quality Score with these two filters\",\"datePublished\":\"2023-12-12T21:30:00+00:00\",\"dateModified\":\"2023-12-13T03:29:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/easily-improve-your-quality-score-with-these-two-filters\"},\"wordCount\":293,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/easily-improve-your-quality-score-with-these-two-filters#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-13-1024x248.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/easily-improve-your-quality-score-with-these-two-filters\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/easily-improve-your-quality-score-with-these-two-filters\",\"name\":\"Easily improve your Quality Score with these two filters - 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