{"id":187,"date":"2023-07-04T19:57:00","date_gmt":"2023-07-04T17:57:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=187"},"modified":"2023-12-11T07:55:50","modified_gmt":"2023-12-11T06:55:50","slug":"turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do","title":{"rendered":"Turned off “search partners” but the option is toggling back on by itself? Here’s what to do."},"content":{"rendered":"\n

Here’s a post from \/r\/PPC today:<\/p>\n\n\n\n

\n

“I have on multiple occasions turned off the Google search partners option,\u00a0but the next day somehow the option keeps turning back on.\u00a0Eating up my entire budget with useless Leads.\u00a0Any ideas on why this might be happening and how I can fix it?”<\/em><\/p>\n<\/blockquote>\n\n\n\n

Turns out it was an auto apply recommendation setting…<\/p>\n\n\n\n

Easy fix: check the recommendations tab and the auto apply settings.<\/strong><\/p>\n\n\n\n

But here’s the thing:<\/strong> You CANNOT sit back and simply trust Google to apply automations that will benefit\u00a0_your_\u00a0<\/em>objectives.<\/p>\n\n\n\n

Don’t trust, verify!<\/strong> Verify by testing. Use scripts to continuously monitor the test data for you.<\/p>\n\n\n\n

Here’s one of my favorite examples: https:\/\/nilsrooijmans.com\/google-ads-script-search-partner-alerts\/<\/a><\/p>\n\n\n\n

This script compares the performance of the Search Partners to the Google Search Network. In case of a significant difference in CPA\/ROAS performance, the issue is logged in a sheet and an alert is sent via email. That way, you’ll know when Search Partners aren’t performing, and you can opt out of the Search Partner network for these campaigns.<\/p>\n\n\n\n

Happy scripting!<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a post from \/r\/PPC today: “I have on multiple occasions turned off the Google search partners option,\u00a0but the next day somehow the option keeps turning back on.\u00a0Eating up my entire budget with useless Leads.\u00a0Any ideas on why this might be happening and how I can fix it?” Turns out it was an auto apply … Continue reading “Turned off “search partners” but the option is toggling back on by itself? Here’s what to do.”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-187","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nTurned off "search partners" but the option is toggling back on by itself? Here's what to do. - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turned off "search partners" but the option is toggling back on by itself? Here's what to do. - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Here’s a post from \/r\/PPC today: “I have on multiple occasions turned off the Google search partners option,\u00a0but the next day somehow the option keeps turning back on.\u00a0Eating up my entire budget with useless Leads.\u00a0Any ideas on why this might be happening and how I can fix it?” Turns out it was an auto apply … Continue reading "Turned off “search partners” but the option is toggling back on by itself? Here’s what to do."\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-04T17:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T06:55:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_GreenBG_SQUARE_200x186.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"186\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"Turned off “search partners” but the option is toggling back on by itself? Here’s what to do.\",\"datePublished\":\"2023-07-04T17:57:00+00:00\",\"dateModified\":\"2023-12-11T06:55:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do\"},\"wordCount\":206,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do\",\"name\":\"Turned off \\\"search partners\\\" but the option is toggling back on by itself? Here's what to do. - Nils Rooijmans\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\"},\"datePublished\":\"2023-07-04T17:57:00+00:00\",\"dateModified\":\"2023-12-11T06:55:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nilsrooijmans.com\/daily\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Turned off “search partners” but the option is toggling back on by itself? Here’s what to do.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/\",\"name\":\"Nils Rooijmans Daily Newsletter - Google Ads\",\"description\":\"Daily emails to boost your Google Ads Performance\",\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\",\"name\":\"Nils Rooijmans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"width\":300,\"height\":300,\"caption\":\"Nils Rooijmans\"},\"logo\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\"},\"description\":\"Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.\",\"sameAs\":[\"https:\/\/nilsrooijmans.com\/\",\"https:\/\/www.linkedin.com\/in\/nilsrooijmans\/\"],\"url\":\"https:\/\/nilsrooijmans.com\/daily\/author\/nils\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Turned off \"search partners\" but the option is toggling back on by itself? Here's what to do. - Nils Rooijmans","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do","og_locale":"en_US","og_type":"article","og_title":"Turned off \"search partners\" but the option is toggling back on by itself? Here's what to do. - Nils Rooijmans","og_description":"Here’s a post from \/r\/PPC today: “I have on multiple occasions turned off the Google search partners option,\u00a0but the next day somehow the option keeps turning back on.\u00a0Eating up my entire budget with useless Leads.\u00a0Any ideas on why this might be happening and how I can fix it?” Turns out it was an auto apply … Continue reading \"Turned off “search partners” but the option is toggling back on by itself? Here’s what to do.\"","og_url":"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do","og_site_name":"Nils Rooijmans","article_published_time":"2023-07-04T17:57:00+00:00","article_modified_time":"2023-12-11T06:55:50+00:00","og_image":[{"width":200,"height":186,"url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_GreenBG_SQUARE_200x186.jpg","type":"image\/jpeg"}],"author":"Nils Rooijmans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nils Rooijmans","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do#article","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do"},"author":{"name":"Nils Rooijmans","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"headline":"Turned off “search partners” but the option is toggling back on by itself? Here’s what to do.","datePublished":"2023-07-04T17:57:00+00:00","dateModified":"2023-12-11T06:55:50+00:00","mainEntityOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do"},"wordCount":206,"publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"articleSection":["Google Ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do","url":"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do","name":"Turned off \"search partners\" but the option is toggling back on by itself? Here's what to do. - Nils Rooijmans","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#website"},"datePublished":"2023-07-04T17:57:00+00:00","dateModified":"2023-12-11T06:55:50+00:00","breadcrumb":{"@id":"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nilsrooijmans.com\/daily\/turned-off-search-partners-but-the-option-is-toggling-back-on-by-itself-heres-what-to-do#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nilsrooijmans.com\/daily"},{"@type":"ListItem","position":2,"name":"Turned off “search partners” but the option is toggling back on by itself? Here’s what to do."}]},{"@type":"WebSite","@id":"https:\/\/nilsrooijmans.com\/daily\/#website","url":"https:\/\/nilsrooijmans.com\/daily\/","name":"Nils Rooijmans Daily Newsletter - Google Ads","description":"Daily emails to boost your Google Ads Performance","publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0","name":"Nils Rooijmans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","width":300,"height":300,"caption":"Nils Rooijmans"},"logo":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/"},"description":"Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.","sameAs":["https:\/\/nilsrooijmans.com\/","https:\/\/www.linkedin.com\/in\/nilsrooijmans\/"],"url":"https:\/\/nilsrooijmans.com\/daily\/author\/nils"}]}},"_links":{"self":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/comments?post=187"}],"version-history":[{"count":1,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/187\/revisions"}],"predecessor-version":[{"id":188,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/187\/revisions\/188"}],"wp:attachment":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/media?parent=187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/categories?post=187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/tags?post=187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}