{"id":178,"date":"2023-07-07T15:51:00","date_gmt":"2023-07-07T13:51:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=178"},"modified":"2023-12-11T04:09:06","modified_gmt":"2023-12-11T03:09:06","slug":"go-get-that-one-extra-character-in-your-descriptions","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions","title":{"rendered":"Go get that one extra character in your descriptions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Here&#8217;s a small little hack to end your PPC week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Did you know?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google will automatically put a full stop at the end of your description, whether you add the full stop yourself or not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means that&nbsp;<strong>if you remove that period at the end, you gain an extra character.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what that looks like&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Image 1: My original description with the full stop punctuation at the end of my description. (Notice the 90\/90 character limit)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"308\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-3.png\" alt=\"\" class=\"wp-image-181\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-3.png 937w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-3-300x99.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-3-768x252.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Image 2: Same description without the full stop. (Notice the 89\/90 character limit)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"934\" height=\"290\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-2.png\" alt=\"\" class=\"wp-image-180\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-2.png 934w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-2-300x93.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-2-768x238.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Image 3: NiceR description. (Notice both the R and period in the final ad that is being displayed)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"292\" src=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-1.png\" alt=\"\" class=\"wp-image-179\" srcset=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-1.png 950w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-1-300x92.png 300w, https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-1-768x236.png 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now it&#8217;s time for me to take my little boat out on the canals because it&#8217;s blue skies and over 25 (Celsius) in Amsterdam!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Nils<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a small little hack to end your PPC week. Did you know? Google will automatically put a full stop at the end of your description, whether you add the full stop yourself or not. This means that&nbsp;if you remove that period at the end, you gain an extra character. Here&#8217;s what that looks like&#8230; &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Go get that one extra character in your descriptions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-178","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Go get that one extra character in your descriptions - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go get that one extra character in your descriptions - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Here&#8217;s a small little hack to end your PPC week. Did you know? Google will automatically put a full stop at the end of your description, whether you add the full stop yourself or not. This means that&nbsp;if you remove that period at the end, you gain an extra character. Here&#8217;s what that looks like&#8230; &hellip; Continue reading &quot;Go get that one extra character in your descriptions&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-07T13:51:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-11T03:09:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-3.png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"Go get that one extra character in your descriptions\",\"datePublished\":\"2023-07-07T13:51:00+00:00\",\"dateModified\":\"2023-12-11T03:09:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions\"},\"wordCount\":142,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-3.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions\",\"name\":\"Go get that one extra character in your descriptions - Nils Rooijmans\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-3.png\",\"datePublished\":\"2023-07-07T13:51:00+00:00\",\"dateModified\":\"2023-12-11T03:09:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions#primaryimage\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-3.png\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-3.png\",\"width\":937,\"height\":308},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nilsrooijmans.com\/daily\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Go get that one extra character in your descriptions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/\",\"name\":\"Nils Rooijmans Daily Newsletter - Google Ads\",\"description\":\"Daily emails to boost your Google Ads Performance\",\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\",\"name\":\"Nils Rooijmans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"width\":300,\"height\":300,\"caption\":\"Nils Rooijmans\"},\"logo\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\"},\"description\":\"Google Ads Performance Architect with a passion for PPC Automation &amp; AI, in particular via Google Ads Scripts.\",\"sameAs\":[\"https:\/\/nilsrooijmans.com\/\",\"https:\/\/www.linkedin.com\/in\/nilsrooijmans\/\"],\"url\":\"https:\/\/nilsrooijmans.com\/daily\/author\/nils\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Go get that one extra character in your descriptions - Nils Rooijmans","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions","og_locale":"en_US","og_type":"article","og_title":"Go get that one extra character in your descriptions - Nils Rooijmans","og_description":"Here&#8217;s a small little hack to end your PPC week. Did you know? Google will automatically put a full stop at the end of your description, whether you add the full stop yourself or not. This means that&nbsp;if you remove that period at the end, you gain an extra character. Here&#8217;s what that looks like&#8230; &hellip; Continue reading \"Go get that one extra character in your descriptions\"","og_url":"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions","og_site_name":"Nils Rooijmans","article_published_time":"2023-07-07T13:51:00+00:00","article_modified_time":"2023-12-11T03:09:06+00:00","og_image":[{"url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-3.png","type":"","width":"","height":""}],"author":"Nils Rooijmans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nils Rooijmans","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions#article","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions"},"author":{"name":"Nils Rooijmans","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"headline":"Go get that one extra character in your descriptions","datePublished":"2023-07-07T13:51:00+00:00","dateModified":"2023-12-11T03:09:06+00:00","mainEntityOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions"},"wordCount":142,"publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"image":{"@id":"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions#primaryimage"},"thumbnailUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-3.png","articleSection":["Google Ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions","url":"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions","name":"Go get that one extra character in your descriptions - Nils Rooijmans","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions#primaryimage"},"image":{"@id":"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions#primaryimage"},"thumbnailUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-3.png","datePublished":"2023-07-07T13:51:00+00:00","dateModified":"2023-12-11T03:09:06+00:00","breadcrumb":{"@id":"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions#primaryimage","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-3.png","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2023\/12\/image-3.png","width":937,"height":308},{"@type":"BreadcrumbList","@id":"https:\/\/nilsrooijmans.com\/daily\/go-get-that-one-extra-character-in-your-descriptions#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nilsrooijmans.com\/daily"},{"@type":"ListItem","position":2,"name":"Go get that one extra character in your descriptions"}]},{"@type":"WebSite","@id":"https:\/\/nilsrooijmans.com\/daily\/#website","url":"https:\/\/nilsrooijmans.com\/daily\/","name":"Nils Rooijmans Daily Newsletter - Google Ads","description":"Daily emails to boost your Google Ads Performance","publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0","name":"Nils Rooijmans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","width":300,"height":300,"caption":"Nils Rooijmans"},"logo":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/"},"description":"Google Ads Performance Architect with a passion for PPC Automation &amp; AI, in particular via Google Ads Scripts.","sameAs":["https:\/\/nilsrooijmans.com\/","https:\/\/www.linkedin.com\/in\/nilsrooijmans\/"],"url":"https:\/\/nilsrooijmans.com\/daily\/author\/nils"}]}},"_links":{"self":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/comments?post=178"}],"version-history":[{"count":1,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/178\/revisions"}],"predecessor-version":[{"id":182,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/178\/revisions\/182"}],"wp:attachment":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/media?parent=178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/categories?post=178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/tags?post=178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}