{"id":171,"date":"2023-07-25T19:46:00","date_gmt":"2023-07-25T17:46:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=171"},"modified":"2023-12-07T10:54:39","modified_gmt":"2023-12-07T09:54:39","slug":"how-to-ensure-a-keyword-is-included-in-all-search-terms","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/how-to-ensure-a-keyword-is-included-in-all-search-terms","title":{"rendered":"How To Ensure A Keyword Is Included In All Search Terms"},"content":{"rendered":"\n

Interesting question on Reddit today:<\/p>\n\n\n\n

\n

“I am running a relatively small ad campaign for a local EV Charger installer. The PPC focus is for Commercial enquiries only. <\/em><\/p>\n\n\n\n

I am targeting phrase match keywords such as “Commercial EV Charging” and “Commercial EV Charger Installations” among others.<\/em><\/p>\n\n\n\n

The problem is these keywords are pulling in search terms like “EV Charger Installations” as an exact match (close variant). They are removing the commercial element from my keywords.<\/em><\/p>\n\n\n\n

I am stumped. Even if I change to exact match, these search terms will still show as they are a close enough variant. Is there anything I can do? Can I instruct Google to strictly include the word “commercial” in all search terms<\/em>?<\/p>\n\n\n\n

I’d be reluctant to turn these keywords off, as they have by far the best search volume. <\/em><\/p>\n\n\n\n

All help much appreciated.<\/em>“<\/p>\n<\/blockquote>\n\n\n\n

You gotta love close variants, right?<\/p>\n\n\n\n

Here’s my response:<\/p>\n\n\n\n

\n

“Tricky B2B challenge here. Not uncommon though. Here’s what I would do:<\/em><\/p>\n\n\n\n

1. Use a script to auto-negate all but your exact keywords (so every search term that pops up in the SQR is auto-negated unless it exactly matches your exact match keywords)<\/em><\/p>\n\n\n\n

2. Try to pre-qualify the click via ad copy, i.e., add headline “for Commercial Enquiries Only” (be sure to pin the headlines\/descriptions!)<\/em><\/p>\n\n\n\n

3. Target specific B2B audiences and exclude typical B2C audiences<\/em>“<\/p>\n<\/blockquote>\n\n\n\n

– Nils<\/p>\n","protected":false},"excerpt":{"rendered":"

Interesting question on Reddit today: “I am running a relatively small ad campaign for a local EV Charger installer. The PPC focus is for Commercial enquiries only. I am targeting phrase match keywords such as “Commercial EV Charging” and “Commercial EV Charger Installations” among others. The problem is these keywords are pulling in search terms … Continue reading “How To Ensure A Keyword Is Included In All Search Terms”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-171","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nHow To Ensure A Keyword Is Included In All Search Terms - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/how-to-ensure-a-keyword-is-included-in-all-search-terms\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Ensure A Keyword Is Included In All Search Terms - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Interesting question on Reddit today: “I am running a relatively small ad campaign for a local EV Charger installer. 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