{"id":1700,"date":"2026-09-03T23:44:00","date_gmt":"2026-09-03T21:44:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1700"},"modified":"2026-09-22T11:43:04","modified_gmt":"2026-09-22T09:43:04","slug":"ancient-tool","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/ancient-tool","title":{"rendered":"ancient tool"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

And yet… sometimes it does make a lot of sense to know if you should.<\/p>\n\n\n\n

For each of your Google Ads accounts, do you know (by heart) which gender performs best?<\/p>\n\n\n\n

I don’t, but this script keeps me in the know:
https:\/\/nilsrooijmans.com\/google-ads-script-gender-bid-adjustment-suggestions\/
<\/a>
And yes, we can still create different campaigns\/ad groups (and thus different targets and creatives) for different Genders.<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

PS:\u00a0<\/strong>Want to learn how to create scripts that suggest when to segment campaigns or ad groups? Join me for my “Advanced Google Ads Scripting & AI” workshop at SMX Advanced Berlin on October 1.\u00a0Use coupon Rooijmans15 for a 15% discount. Here’s the link –> https:\/\/smxadvanced.eu\/deep-dives\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

And yet… sometimes it does make a lot of sense to know if you should. For each of your Google Ads accounts, do you know (by heart) which gender performs best? I don’t, but this script keeps me in the know:https:\/\/nilsrooijmans.com\/google-ads-script-gender-bid-adjustment-suggestions\/And yes, we can still create different campaigns\/ad groups (and thus different targets and creatives) … Continue reading “ancient tool”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1700","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nancient tool - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/ancient-tool\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ancient tool - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"And yet… sometimes it does make a lot of sense to know if you should. For each of your Google Ads accounts, do you know (by heart) which gender performs best? I don’t, but this script keeps me in the know:https:\/\/nilsrooijmans.com\/google-ads-script-gender-bid-adjustment-suggestions\/And yes, we can still create different campaigns\/ad groups (and thus different targets and creatives) … Continue reading "ancient tool"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/ancient-tool\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-03T21:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-22T09:43:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2026\/09\/image-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"562\" \/>\n\t<meta property=\"og:image:height\" content=\"617\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ancient-tool#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ancient-tool\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"ancient tool\",\"datePublished\":\"2026-09-03T21:44:00+00:00\",\"dateModified\":\"2026-09-22T09:43:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ancient-tool\"},\"wordCount\":118,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ancient-tool#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2026\/09\/image-6.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ancient-tool\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/ancient-tool\",\"name\":\"ancient tool - Nils Rooijmans\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ancient-tool#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ancient-tool#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2026\/09\/image-6.png\",\"datePublished\":\"2026-09-03T21:44:00+00:00\",\"dateModified\":\"2026-09-22T09:43:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ancient-tool#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nilsrooijmans.com\/daily\/ancient-tool\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ancient-tool#primaryimage\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2026\/09\/image-6.png\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2026\/09\/image-6.png\",\"width\":562,\"height\":617},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/ancient-tool#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nilsrooijmans.com\/daily\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ancient tool\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#website\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/\",\"name\":\"Nils Rooijmans Daily Newsletter - Google Ads\",\"description\":\"Daily emails to boost your Google Ads Performance\",\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\",\"name\":\"Nils Rooijmans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"contentUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg\",\"width\":300,\"height\":300,\"caption\":\"Nils Rooijmans\"},\"logo\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/\"},\"description\":\"Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.\",\"sameAs\":[\"https:\/\/nilsrooijmans.com\/\",\"https:\/\/www.linkedin.com\/in\/nilsrooijmans\/\"],\"url\":\"https:\/\/nilsrooijmans.com\/daily\/author\/nils\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ancient tool - Nils Rooijmans","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nilsrooijmans.com\/daily\/ancient-tool","og_locale":"en_US","og_type":"article","og_title":"ancient tool - Nils Rooijmans","og_description":"And yet… sometimes it does make a lot of sense to know if you should. For each of your Google Ads accounts, do you know (by heart) which gender performs best? I don’t, but this script keeps me in the know:https:\/\/nilsrooijmans.com\/google-ads-script-gender-bid-adjustment-suggestions\/And yes, we can still create different campaigns\/ad groups (and thus different targets and creatives) … Continue reading \"ancient tool\"","og_url":"https:\/\/nilsrooijmans.com\/daily\/ancient-tool","og_site_name":"Nils Rooijmans","article_published_time":"2026-09-03T21:44:00+00:00","article_modified_time":"2026-09-22T09:43:04+00:00","og_image":[{"width":562,"height":617,"url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2026\/09\/image-6.png","type":"image\/png"}],"author":"Nils Rooijmans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nils Rooijmans","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nilsrooijmans.com\/daily\/ancient-tool#article","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/ancient-tool"},"author":{"name":"Nils Rooijmans","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"headline":"ancient tool","datePublished":"2026-09-03T21:44:00+00:00","dateModified":"2026-09-22T09:43:04+00:00","mainEntityOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/ancient-tool"},"wordCount":118,"publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"image":{"@id":"https:\/\/nilsrooijmans.com\/daily\/ancient-tool#primaryimage"},"thumbnailUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2026\/09\/image-6.png","articleSection":["Google Ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/nilsrooijmans.com\/daily\/ancient-tool","url":"https:\/\/nilsrooijmans.com\/daily\/ancient-tool","name":"ancient tool - Nils Rooijmans","isPartOf":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nilsrooijmans.com\/daily\/ancient-tool#primaryimage"},"image":{"@id":"https:\/\/nilsrooijmans.com\/daily\/ancient-tool#primaryimage"},"thumbnailUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2026\/09\/image-6.png","datePublished":"2026-09-03T21:44:00+00:00","dateModified":"2026-09-22T09:43:04+00:00","breadcrumb":{"@id":"https:\/\/nilsrooijmans.com\/daily\/ancient-tool#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nilsrooijmans.com\/daily\/ancient-tool"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/ancient-tool#primaryimage","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2026\/09\/image-6.png","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2026\/09\/image-6.png","width":562,"height":617},{"@type":"BreadcrumbList","@id":"https:\/\/nilsrooijmans.com\/daily\/ancient-tool#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nilsrooijmans.com\/daily"},{"@type":"ListItem","position":2,"name":"ancient tool"}]},{"@type":"WebSite","@id":"https:\/\/nilsrooijmans.com\/daily\/#website","url":"https:\/\/nilsrooijmans.com\/daily\/","name":"Nils Rooijmans Daily Newsletter - Google Ads","description":"Daily emails to boost your Google Ads Performance","publisher":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nilsrooijmans.com\/daily\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0","name":"Nils Rooijmans","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/","url":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","contentUrl":"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2024\/05\/NilsRooijmans_Green_Background_300x300.jpg","width":300,"height":300,"caption":"Nils Rooijmans"},"logo":{"@id":"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/image\/"},"description":"Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.","sameAs":["https:\/\/nilsrooijmans.com\/","https:\/\/www.linkedin.com\/in\/nilsrooijmans\/"],"url":"https:\/\/nilsrooijmans.com\/daily\/author\/nils"}]}},"_links":{"self":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/1700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/comments?post=1700"}],"version-history":[{"count":2,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/1700\/revisions"}],"predecessor-version":[{"id":1703,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/posts\/1700\/revisions\/1703"}],"wp:attachment":[{"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/media?parent=1700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/categories?post=1700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nilsrooijmans.com\/daily\/wp-json\/wp\/v2\/tags?post=1700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}