{"id":1678,"date":"2026-04-14T21:10:00","date_gmt":"2026-04-14T19:10:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1678"},"modified":"2026-07-10T11:55:22","modified_gmt":"2026-07-10T09:55:22","slug":"mass-ad-disapprovals-for-destination-not-working-today-this-google-ads-script-saved-me","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/mass-ad-disapprovals-for-destination-not-working-today-this-google-ads-script-saved-me","title":{"rendered":"Mass Ad Disapprovals for “Destination Not Working” Today \u2014 This Google Ads Script Saved Me"},"content":{"rendered":"\n

Something weird happened today.

Recognize this? Your landing pages load fine, you’re not blocking GoogleAdsBot, no HTTP errors or hosting issues, yet Google says:<\/p>\n\n\n\n

\n

Ad disapproved because “DESTINATION_NOT_WORKING”<\/p>\n<\/blockquote>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Many PPC-ers are complaining about this issue today. It’s almost certainly a glitch on Google’s end.\u00a0<\/p>\n\n\n\n

It happened to some major ad groups for some of my clients as well.\u00a0Result -> some ad groups completely stopped showing ads… for hours, if I hadn’t noticed.<\/p>\n\n\n\n

Luckily, my ‘Disapproved Ads Alert’ script notified me of the issue, and I was able to resolve it fairly quickly.<\/p>\n\n\n\n

You can do the same next time this happens in your account.<\/p>\n\n\n\n

Here’s the script.<\/p>\n\n\n\n

URL: <\/strong>https:\/\/nilsrooijmans.com\/google-ads-script-disapproved-ads-alerts\/<\/a><\/p>\n\n\n\n

What it does: <\/strong><\/p>\n\n\n\n

This script checks all enabled ads in your enabled ad groups and campaigns, and sends an email alert if any of the ads are disapproved. It will add the alert to a Google Sheet, so you’ll have a clear overview of the issues.<\/p>\n\n\n\n

Why you’d care:\u00a0<\/strong><\/p>\n\n\n\n

Google uses an automated Google Ads review process to detect policy violations. (See details here:\u00a0https:\/\/support.google.com\/adspolicy\/answer\/7187501<\/a>.) This automated process often makes mistakes \u2014 ads get disapproved for the wrong reasons,\u00a0and\u00a0it’s up to you to fix the issue if you want to get your ads up and running again quickly<\/strong>.<\/p>\n\n\n\n

– Nils<\/p>\n","protected":false},"excerpt":{"rendered":"

Something weird happened today. Recognize this? Your landing pages load fine, you’re not blocking GoogleAdsBot, no HTTP errors or hosting issues, yet Google says: Ad disapproved because “DESTINATION_NOT_WORKING” Many PPC-ers are complaining about this issue today. It’s almost certainly a glitch on Google’s end.\u00a0 It happened to some major ad groups for some of my … Continue reading “Mass Ad Disapprovals for “Destination Not Working” Today \u2014 This Google Ads Script Saved Me”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1678","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nMass Ad Disapprovals for "Destination Not Working" Today \u2014 This Google Ads Script Saved Me - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/mass-ad-disapprovals-for-destination-not-working-today-this-google-ads-script-saved-me\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mass Ad Disapprovals for "Destination Not Working" Today \u2014 This Google Ads Script Saved Me - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Something weird happened today. Recognize this? Your landing pages load fine, you’re not blocking GoogleAdsBot, no HTTP errors or hosting issues, yet Google says: Ad disapproved because “DESTINATION_NOT_WORKING” Many PPC-ers are complaining about this issue today. 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