{"id":1670,"date":"2026-04-17T14:45:00","date_gmt":"2026-04-17T12:45:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1670"},"modified":"2026-07-09T11:47:53","modified_gmt":"2026-07-09T09:47:53","slug":"how-to-see-the-other-search-terms-that-are-hidden-from-us","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/how-to-see-the-other-search-terms-that-are-hidden-from-us","title":{"rendered":"How to see the “other search terms” that are hidden from us"},"content":{"rendered":"\n

Last week, I joked about a new match type from Google: blind match<\/a>.<\/p>\n\n\n\n

The email got a lot of responses, including many questions about how I handle these searches.<\/p>\n\n\n\n

\n

“Is there a way, a script maybe, to get access to hidden search term data?<\/strong>“<\/p>\n<\/blockquote>\n\n\n\n

Short answer:\u00a0No. We cannot access the data that Google has intentionally hidden from us.<\/p>\n\n\n\n

However, there are some ways to get a glimpse of what is most likely part of that hidden search term data.<\/p>\n\n\n\n

1. Inside the Google Ads UI
\u00a0 \u00a0 a. I use Search Term Insights on the Insights page. It groups hidden queries into themes, so even when Google withholds the actual terms, you still get category-level visibility into where that mystery spend is going.\u00a0
\u00a0 \u00a0 b. I use Keyword Planner. Google’s ‘keyword ideas’ give me information about searches Google will most likely match to my existing keywords.<\/p>\n\n\n\n

2. Microsoft Ads
By targeting the same keywords in MS Ads and looking at the search term data in MS Ads, I get to see some more search terms that are not in Google’s SQRs.<\/p>\n\n\n\n

3. Third-party keyword research tools
Tools like Ubersuggest, Keywords Everywhere, or my favorite Keyword Researcher provide a ton of data on long-tail searches with low search volume (the ones hidden from us in Google Ads).<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u200bI use the information from the sources above to update my negative keywords, ad copy, assets, and landing page content.<\/p>\n\n\n\n

I hope this helps!<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week, I joked about a new match type from Google: blind match. The email got a lot of responses, including many questions about how I handle these searches. “Is there a way, a script maybe, to get access to hidden search term data?“ Short answer:\u00a0No. We cannot access the data that Google has intentionally … Continue reading “How to see the “other search terms” that are hidden from us”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1670","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nHow to see the "other search terms" that are hidden from us - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/how-to-see-the-other-search-terms-that-are-hidden-from-us\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to see the "other search terms" that are hidden from us - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Last week, I joked about a new match type from Google: blind match. The email got a lot of responses, including many questions about how I handle these searches. “Is there a way, a script maybe, to get access to hidden search term data?“ Short answer:\u00a0No. We cannot access the data that Google has intentionally … Continue reading "How to see the “other search terms” that are hidden from us"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nilsrooijmans.com\/daily\/how-to-see-the-other-search-terms-that-are-hidden-from-us\" \/>\n<meta property=\"og:site_name\" content=\"Nils Rooijmans\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-17T12:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T09:47:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2026\/07\/image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1291\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nils Rooijmans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nils Rooijmans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/how-to-see-the-other-search-terms-that-are-hidden-from-us#article\",\"isPartOf\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/how-to-see-the-other-search-terms-that-are-hidden-from-us\"},\"author\":{\"name\":\"Nils Rooijmans\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"headline\":\"How to see the “other search terms” that are hidden from us\",\"datePublished\":\"2026-04-17T12:45:00+00:00\",\"dateModified\":\"2026-07-09T09:47:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/how-to-see-the-other-search-terms-that-are-hidden-from-us\"},\"wordCount\":249,\"publisher\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/#\/schema\/person\/645ba0bda90c1467f9d23d332d1f3aa0\"},\"image\":{\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/how-to-see-the-other-search-terms-that-are-hidden-from-us#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nilsrooijmans.com\/daily\/wp-content\/uploads\/2026\/07\/image-1024x579.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nilsrooijmans.com\/daily\/how-to-see-the-other-search-terms-that-are-hidden-from-us\",\"url\":\"https:\/\/nilsrooijmans.com\/daily\/how-to-see-the-other-search-terms-that-are-hidden-from-us\",\"name\":\"How to see the \\\"other search terms\\\" that are hidden from us - 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