{"id":1654,"date":"2026-06-16T21:31:00","date_gmt":"2026-06-16T19:31:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1654"},"modified":"2026-07-02T11:21:19","modified_gmt":"2026-07-02T09:21:19","slug":"email-unsubscribe-list-what-to-do-with-it","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/email-unsubscribe-list-what-to-do-with-it","title":{"rendered":"email unsubscribe list – what to do with it?"},"content":{"rendered":"\n

Here’s a question for you: what do you do with people on your email unsubscribe list?
<\/strong>
Exclude them from your campaigns to reduce ad spend?<\/p>\n\n\n\n

Create a separate campaign that only targets that list?<\/p>\n\n\n\n

Something else?<\/p>\n\n\n\n

Please do share your experience; I love to learn.<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

PS:<\/strong>\u00a0Are you in Amsterdam this Thursday? Join us for the\u00a0SEA Borrel<\/strong>\u00a0at Caf\u00e9 Kobalt. Beer, wine, PPC nerds, and thanks to\u00a0<\/a>Swydo<\/a>, no wallet required. Non-Dutch PPC pros are very welcome too. Sign up here:\u00a0https:\/\/luma.com\/5fmizpk7<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a question for you: what do you do with people on your email unsubscribe list?Exclude them from your campaigns to reduce ad spend? Create a separate campaign that only targets that list? Something else? Please do share your experience; I love to learn. – Nils PS:\u00a0Are you in Amsterdam this Thursday? Join us for … Continue reading “email unsubscribe list – what to do with it?”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1654","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\nemail unsubscribe list - what to do with it? - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/email-unsubscribe-list-what-to-do-with-it\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"email unsubscribe list - what to do with it? - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Here’s a question for you: what do you do with people on your email unsubscribe list?Exclude them from your campaigns to reduce ad spend? 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