{"id":1631,"date":"2026-04-28T22:43:00","date_gmt":"2026-04-28T20:43:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1631"},"modified":"2026-06-13T10:54:50","modified_gmt":"2026-06-13T08:54:50","slug":"podcast-scripts-and-ai-for-ecommerce","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/podcast-scripts-and-ai-for-ecommerce","title":{"rendered":"[Podcast] Scripts and AI for eCommerce"},"content":{"rendered":"\n

The great Matt Shenton invited me to join him on his Paid Search NYC Podcast to chat about scripts and AI for eCommerce.<\/p>\n\n\n\n

WATCH NOW >>
<\/strong>https:\/\/www.youtube.com\/watch?v=pZWKAzNRidQ<\/a><\/p>\n\n\n\n

From the show notes:<\/p>\n\n\n\n

We cover how to structure your accounts, where automation actually adds value, and how to combine scripts with AI to scale performance without scaling headcount.<\/p>\n\n\n\n

Key insights:<\/p>\n\n\n\n

    \n
  1. Why most Google Ads automation focuses on the wrong things<\/li>\n\n\n\n
  2. How to turn PPC into a system using SOPs<\/li>\n\n\n\n
  3. The role of scripts vs AI in modern PPC workflows<\/li>\n\n\n\n
  4. How scripts handle 60\u201380% of account work<\/li>\n\n\n\n
  5. Why Performance Max often optimizes for spend, not profit<\/li>\n\n\n\n
  6. The \u201cexploration vs exploitation\u201d approach to scaling<\/li>\n\n\n\n
  7. How to structure Standard Shopping campaigns for control<\/li>\n\n\n\n
  8. Using scripts for monitoring, alerts, and decision support<\/li>\n\n\n\n
  9. Why AI should be treated like an \u201cintern\u201d<\/li>\n\n\n\n
  10. How to scale accounts without scaling teams<\/li>\n<\/ol>\n\n\n\n

    Timestamps:<\/p>\n\n\n\n

    00:00 Scripts vs agents
    00:31 Introduction
    01:31 How Nils built a script-driven PPC agency
    03:19 Why you do not need coding skills to use scripts
    04:24 What the team actually does in a script-led agency
    08:25 Why SOPs matter before AI
    10:20 What Google Ads scripts actually are
    12:54 E-commerce Google Ads automation examples
    14:38 Profit-first conversion tracking
    17:07 Using return-rate prediction in e-commerce
    19:05 Feed optimisation and why Nils pushes back on Performance Max
    22:07 The standard shopping gatekeeper structure
    25:52 Exploration vs exploitation in Google Ads
    27:11 Bidding strategy within the gatekeeper setup
    29:18 Are scripts agentic?
    32:01 Why the future is scripts + AI
    33:31 Final thoughts<\/p>\n\n\n\n

    Sharing is caring! If you enjoyed this episode, please consider sharing it with a few friends who might find it useful. Thanks!<\/p>\n\n\n\n

    – Nils<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    The great Matt Shenton invited me to join him on his Paid Search NYC Podcast to chat about scripts and AI for eCommerce. WATCH NOW >>https:\/\/www.youtube.com\/watch?v=pZWKAzNRidQ From the show notes: We cover how to structure your accounts, where automation actually adds value, and how to combine scripts with AI to scale performance without scaling headcount. … Continue reading “[Podcast] Scripts and AI for eCommerce”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1631","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\n[Podcast] Scripts and AI for eCommerce - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/podcast-scripts-and-ai-for-ecommerce\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Podcast] Scripts and AI for eCommerce - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"The great Matt Shenton invited me to join him on his Paid Search NYC Podcast to chat about scripts and AI for eCommerce. 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