{"id":1628,"date":"2026-06-01T22:56:00","date_gmt":"2026-06-01T20:56:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1628"},"modified":"2026-06-13T10:26:49","modified_gmt":"2026-06-13T08:26:49","slug":"webinar-building-the-modern-google-ads-automation-stack","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/webinar-building-the-modern-google-ads-automation-stack","title":{"rendered":"[Webinar] Building the modern Google Ads Automation stack"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Last month, I was invited to join Ruben Runneboom for Taskforce Talks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ruben and I talked about automated rules, scripts, AI, agents, and how all these things have their place in modern-day PPC. Here&#8217;s a link to a recording of the event: <a href=\"https:\/\/www.youtube.com\/watch?v=Z5f5ioR43m4\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.youtube.com\/watch?v=Z5f5ioR43m4<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Top 10 talking points from the webinar (AI-generated):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Agents aren&#8217;t new<\/strong>\u00a0\u2014 Nils wrote his thesis on multi-agent systems in 2000; the concept is the same, only the underlying technology has changed.<\/li>\n\n\n\n<li><strong>The automation spectrum<\/strong>\u00a0\u2014 There&#8217;s a range from simple automated rules \u2192 scripts \u2192 AI-augmented workflows \u2192 fully autonomous agents. Every problem needs the right tool for the job.<\/li>\n\n\n\n<li><strong>Simple rules still win for simple tasks<\/strong>\u00a0\u2014 Pausing a campaign at $100 spend doesn&#8217;t need an agent; adding AI to deterministic logic introduces unnecessary risk of hallucinations and errors.<\/li>\n\n\n\n<li><strong>Scripts as guardrails for agents<\/strong>\u00a0\u2014 Scripts act as structured tools that feed clean data to LLMs, preventing context drift and hallucinated numbers. Agents and scripts are complementary, not competing.<\/li>\n\n\n\n<li><strong>SOPs are your competitive moat<\/strong>\u00a0\u2014 Generic AI knows the internet; your edge is the agency-specific knowledge, client context, and best practices you feed into the agent.<\/li>\n\n\n\n<li><strong>Brand campaign strategy tip<\/strong>\u00a0\u2014 Split exact and phrase match brand keywords into separate campaigns and avoid Target Impression Share bidding, as competitor keywords inflate CPCs on long-tail branded phrases.<\/li>\n\n\n\n<li><strong>Start with read-only access<\/strong>\u00a0\u2014 Connect agents with read-only API\/MCP access first, export suggestions as CSVs, review them manually, then gradually expand permissions as trust is established.<\/li>\n\n\n\n<li><strong>Privacy, security, safety, and liability<\/strong>\u00a0\u2014 Four distinct risks to consider before connecting any AI to a client account. Never expose developer tokens or refresh tokens; agents are vulnerable to prompt injection.<\/li>\n\n\n\n<li><strong>Build agent memory and logging<\/strong>\u00a0\u2014 Log every suggested change, the reasoning behind it, and how to undo it. This enables the agent to learn from outcomes and refine its tactics over time.<\/li>\n\n\n\n<li><strong>Know where you sit on the adoption curve<\/strong>\u00a0\u2014 Innovators should experiment freely; early adopters should turn what works into systems; the early majority should operationalize those systems. Agent technology is still in the innovator phase; LLM-assisted ad copy is already early-majority ready.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sharing is caring!<\/strong> If you enjoyed this episode, please consider\u00a0sharing\u00a0it with a few friends who might find it useful. Thanks!<br><br>&#8211; Nils<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month, I was invited to join Ruben Runneboom for Taskforce Talks. Ruben and I talked about automated rules, scripts, AI, agents, and how all these things have their place in modern-day PPC. Here&#8217;s a link to a recording of the event: https:\/\/www.youtube.com\/watch?v=Z5f5ioR43m4 Top 10 talking points from the webinar (AI-generated): Sharing is caring! If &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/webinar-building-the-modern-google-ads-automation-stack\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;[Webinar] Building the modern Google Ads Automation stack&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1628","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Webinar] Building the modern Google Ads Automation stack - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/webinar-building-the-modern-google-ads-automation-stack\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Webinar] Building the modern Google Ads Automation stack - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Last month, I was invited to join Ruben Runneboom for Taskforce Talks. Ruben and I talked about automated rules, scripts, AI, agents, and how all these things have their place in modern-day PPC. Here&#8217;s a link to a recording of the event: https:\/\/www.youtube.com\/watch?v=Z5f5ioR43m4 Top 10 talking points from the webinar (AI-generated): Sharing is caring! 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