{"id":1617,"date":"2026-04-01T21:59:00","date_gmt":"2026-04-01T19:59:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1617"},"modified":"2026-05-20T09:20:05","modified_gmt":"2026-05-20T07:20:05","slug":"ama-how-do-you-add-promotions-to-your-text-ads","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/ama-how-do-you-add-promotions-to-your-text-ads","title":{"rendered":"[AMA] “How do you add promotions to your text ads?”"},"content":{"rendered":"\n

A friend-of-the-list asks:<\/p>\n\n\n\n

\n

“I have a gardening client that runs Easter promotions. Last year, I made the mistake of changing headlines in my RSAs during Easter.\u00a0<\/em><\/p>\n\n\n\n

It was a ton of work and it took Google hours to get the ads reviewed, which obviously cost a lot of impressions.<\/em><\/p>\n\n\n\n

How do you add promotions to your text ads?”<\/em><\/p>\n<\/blockquote>\n\n\n\n

There are multiple ways to skin a cat, but I like to use Headline and Description Assets<\/em>.<\/p>\n\n\n\n

Headlines and Descriptions in the Assets tab are great for adding temporary promotions to your RSAs (e.g., Easter offers).<\/p>\n\n\n\n

Instead of changing all your individual RSAs in different ad groups in different campaigns, you can simply use Campaign Level Headlines (and Descriptions).<\/p>\n\n\n\n

Here’s how I use it:<\/p>\n\n\n\n

    \n
  1. Create Easter headlines via Assets tab (e.g., “Crazy Easter Offer,” “40% Off with Code EASTEREGG”)<\/li>\n\n\n\n
  2. Pin the headlines to Headline 1 and Headline 2<\/li>\n\n\n\n
  3. Set a Start date and End date for the Headlines (and yes, you can schedule these assets, which is great)<\/li>\n\n\n\n
  4. Select the Headline in the Asset view, and Add it to all the campaigns I want to apply it to<\/li>\n<\/ol>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    I hope this helps some of us prep some eggs this weekend! \ud83d\ude42<\/p>\n\n\n\n

    – Nils<\/p>\n\n\n\n

    PS:<\/strong>\u00a0Wednesday is ‘Ask Me Anything’ day.\u00a0If you’ve got a question to which my answer would benefit a larger part of the community, send it my way, and I’ll try to answer it. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

    A friend-of-the-list asks: “I have a gardening client that runs Easter promotions. Last year, I made the mistake of changing headlines in my RSAs during Easter.\u00a0 It was a ton of work and it took Google hours to get the ads reviewed, which obviously cost a lot of impressions. How do you add promotions to … Continue reading “[AMA] “How do you add promotions to your text ads?””<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1617","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\n[AMA] "How do you add promotions to your text ads?" - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/ama-how-do-you-add-promotions-to-your-text-ads\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[AMA] "How do you add promotions to your text ads?" - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"A friend-of-the-list asks: “I have a gardening client that runs Easter promotions. Last year, I made the mistake of changing headlines in my RSAs during Easter.\u00a0 It was a ton of work and it took Google hours to get the ads reviewed, which obviously cost a lot of impressions. 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