{"id":1594,"date":"2026-04-21T22:21:00","date_gmt":"2026-04-21T20:21:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1594"},"modified":"2026-04-27T11:25:33","modified_gmt":"2026-04-27T09:25:33","slug":"what-ai-ppc-question-are-you-wrestling-with","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/what-ai-ppc-question-are-you-wrestling-with","title":{"rendered":"What AI + PPC question are you wrestling with?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hey,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the next few weeks, I\u2019ll be writing more about&nbsp;<strong>AI and PPC<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not the hype.<br>Not the lazy \u201cAI will replace us all\u201d nonsense.<br>The practical stuff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is actually useful (and working today)?<br>What is dangerous?<br>What is overhyped?<br>What is dead wrong?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And where can AI genuinely make PPC work faster, better, or more profitable?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s the thing: <strong>I want to make these emails useful for you, not just entertaining for me.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So hit reply and send me your questions.<br><br>Anything goes, such as:<br>&#8211; AI tools for PPC<br>&#8211; AI in the Google Ads platform<br>&#8211; LLM prompting<br>&#8211; The role of scripts in the era of agents<br>&#8211; What to learn<br>&#8211; What to ignore<br>&#8211; What to test<br><br>Big question, small question, messy question, skeptical question. All welcome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If enough people ask the same thing, I\u2019ll turn it into a full email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So: <strong>what AI + PPC question is on your mind right now?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just hit reply.<br><br>&#8211; Nils<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PS:<\/strong>&nbsp;If you&#8217;ve already had more than enough of all the AI-related content out there, that&#8217;s also good to know. Please do share \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey, Over the next few weeks, I\u2019ll be writing more about&nbsp;AI and PPC. Not the hype.Not the lazy \u201cAI will replace us all\u201d nonsense.The practical stuff. What is actually useful (and working today)?What is dangerous?What is overhyped?What is dead wrong? And where can AI genuinely make PPC work faster, better, or more profitable? Here\u2019s the &hellip; <a href=\"https:\/\/nilsrooijmans.com\/daily\/what-ai-ppc-question-are-you-wrestling-with\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;What AI + PPC question are you wrestling with?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1594","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What AI + PPC question are you wrestling with? - Nils Rooijmans<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nilsrooijmans.com\/daily\/what-ai-ppc-question-are-you-wrestling-with\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What AI + PPC question are you wrestling with? - Nils Rooijmans\" \/>\n<meta property=\"og:description\" content=\"Hey, Over the next few weeks, I\u2019ll be writing more about&nbsp;AI and PPC. Not the hype.Not the lazy \u201cAI will replace us all\u201d nonsense.The practical stuff. What is actually useful (and working today)?What is dangerous?What is overhyped?What is dead wrong? And where can AI genuinely make PPC work faster, better, or more profitable? 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