{"id":1510,"date":"2025-08-25T09:35:00","date_gmt":"2025-08-25T07:35:00","guid":{"rendered":"https:\/\/nilsrooijmans.com\/daily\/?p=1510"},"modified":"2026-01-12T09:54:41","modified_gmt":"2026-01-12T08:54:41","slug":"les-vacances-sont-finies-or-getting-back-to-routines","status":"publish","type":"post","link":"https:\/\/nilsrooijmans.com\/daily\/les-vacances-sont-finies-or-getting-back-to-routines","title":{"rendered":"“Les vacances sont finies!” (or, getting back to routines)"},"content":{"rendered":"\n
\n

“Les vacances sont finies!”\u00a0<\/em><\/p>\n<\/blockquote>\n\n\n\n

It’s what my mother used to say every year after the traditional three weeks of\u00a0
croissants, baguettes, and barbecues in “la douce France.”\u00a0

It was her way of telling me this: “Get back to your school routines!”

Well, les vacances sont finies!

So, here I am getting back to my routines, including:

1. Writing my daily emails, starting today \ud83d\ude42
2. My monthly account audits (more on that tomorrow)
3. Automating my PPC routines

One of the PPC routines I like to automate is checking for keywords that show Quality Scores that could be easily improved.

Here’s the script to automate that often-overlooked task:<\/p>\n\n\n\n

Quality Score Components Checker
<\/strong>
URL:\u00a0<\/strong>https:\/\/nilsrooijmans.com\/scripts\/QS-Component-Score-Checker.txt<\/a><\/p>\n\n\n\n

What it does: <\/strong><\/p>\n\n\n\n

The script checks all the serving keywords in your search campaigns for their Quality Score component scores.<\/p>\n\n\n\n

If the keywords have had at least (1) the minimum number of impressions and cost, AND\u00a0(2) a low score for the ‘Ad Relevance’ or ‘Landing Page Experience’ component,\u00a0it is reported in a Google Sheet.\u00a0<\/p>\n\n\n\n

If there are keywords reported in the sheet, the script will also send a link to the report via email.<\/p>\n\n\n\n

Why you care: <\/strong><\/p>\n\n\n\n

The Quality Scores of your keywords reflect your ad quality.\u00a0Ad quality is an estimate of the experience that users have when they see your search ads and\u00a0the quality of their experience once they reach your landing page.\u00a0Higher ad quality generally leads to better performance, including better ad positions and lower cost.\u00a0Thus, improving ad quality and monitoring your Quality Scores can save you buckets of coins!<\/p>\n\n\n\n

How I use it:<\/strong><\/p>\n\n\n\n

Personally, I restrict my Quality Score optimization efforts to a very limited set of keywords for which optimizing the QS is: <\/p>\n\n\n\n

A) making a significant difference (in number of clicks and\/or average CPCs), and<\/p>\n\n\n\n

B) easy to do<\/p>\n\n\n\n

In practice, this means that I only look at keywords with significant cost (>$100 per month) and\u00a0a below-average score for either the \u2018Ad Relevance\u2019 or \u2018Landing Page Experience\u2019.\u00a0These components can easily be improved, often resulting in 10%-15% lower CPCs, whereas\u00a0the \u2018Expected CTR\u2019 component is much harder to optimize.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Now get back to your routines, install the script, and start optimizing your accounts!<\/p>\n\n\n\n

Installing the script only takes 5 minutes.<\/p>\n\n\n\n

– Nils<\/p>\n\n\n\n

PS:<\/strong>\u00a0This script is part of the collection of scripts in my e-Book “21 Must-Have Google Ads Scripts<\/a>.” Grab a copy if you enjoyed it!<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

“Les vacances sont finies!”\u00a0 It’s what my mother used to say every year after the traditional three weeks of\u00a0croissants, baguettes, and barbecues in “la douce France.”\u00a0 It was her way of telling me this: “Get back to your school routines!” Well, les vacances sont finies! So, here I am getting back to my routines, including: … Continue reading ““Les vacances sont finies!” (or, getting back to routines)”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1510","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"\n"Les vacances sont finies!" 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